- TD FEF launches new "text to donate" option for mobile phones and TD
Bank Group will match all donations made to TD FEF on April 21st -
TORONTO, April 20 /CNW/ - Canadians with an environmental conscience can
give their green thumbs a workout this Earth Day with the launch of the
new TD Friends of the Environment Foundation (TD FEF) 'text to donate'
function for mobile phones. Donors can make a one-time contribution of
$5.00 from their mobile phone by texting GREEN to 45678*. To celebrate
Earth Day, TD Bank Group will also match every donation made to the
Foundation on April 21st.
"Thanks to the support of our generous donors, we've provided more than
$54 million to 19,500 environment and wildlife projects across Canada
since 1990 - and we're excited to launch the text to donate function to
make it even easier for Canadians wanting to contribute," says Mary
Desjardins, Executive Director, TD Friends of the Environment
Foundation. "With everyone thinking green for Earth Day, there is no
better time to match donations made to the Foundation so that we can
help Canadians make an even greater impact to the environment this
Giving to TD FEF: the 100 per cent donation
One hundred per cent of every dollar donated to TD FEF goes directly to
funding local projects in the community where the donation was made.
When non-profit organizations and schools apply for funding, the local
TD FEF Advisory Board recommends which projects to support in its
area. Donations can range from less than $1,000 to more than $20,000
based on the scope of the project and how well the project meets
funding criteria. There are 93 TD FEF chapters across Canada staffed by
over 800 volunteers.
TD FEF provided more than $3.5 million in funding to 970 grassroots
projects across Canada in 2010.
How can you get involved?
Become a TD FEF donor by giving as little as a few dollars per month by
donating online at www.tdfef.com or by visiting any TD Canada Trust branch;
Give the gift of TD FEF. Make an online credit card donation on behalf
of a friend, family member, or loved one. Donors can select one of
several e-cards for their recipients and personalize their cards with a
message about the donation;
Volunteer with a local TD FEF Chapter Advisory Board: http://www.fef.td.com/advisoryboard.jsp;
Join the TD Friends of the Environment Foundation fan page on Facebook
and follow TD FEF on Twitter: http://twitter.com/TDFEF.
In addition, TD Canada Trust branches across the country will be
celebrating Earth Day by featuring special guests, including
representatives from the Canadian Peregrine Foundation and other
environmentally-focused organizations. Contact your local TD Canada
Trust branch to learn what is happening in your area.
About TD Friends of the Environment Foundation:
Since 1990, TD FEF has provided more than $54 million in funding to over
19,500 grassroots environment and wildlife projects across Canada. In
2010, TD FEF provided more than $3.5 million in support of 970
projects. Thousands of donors give to TD FEF on a monthly basis and TD
Bank Group contributes in excess of $1 million annually. TD also covers
the management costs of running TD FEF, which guarantees 100 per cent
of every dollar donated goes directly to funding environment and
wildlife projects in the community where the donation was made. For
more information on how to donate and get involved in your community,
* A one-time donation of $5 will be added to your mobile phone bill. All
charges are billed by and payable to your mobile service provider.
Service is available on most Canadian carriers. Donations are
collected for the benefit of TD Friends of the Environment
Foundation by the Mobile Giving Foundation and subject to the terms
found at www.mobilegiving.ca. You can unsubscribe at any time by texting STOP to 45678
SOURCE TD Friends of the Environment Foundation
For further information:
For further information or to arrange an interview please contact:
Karen Williams/Laura Arlabosse-Stewart
Paradigm Public Relations