Swimwear Shopping Made Easier at New Swimco in Mayfair Shopping Centre!

VANCOUVER, Sept. 19, 2011 /CNW/ - Western Canadian swimwear retailer Swimco celebrates the opening of their new space in Victoria's Mayfair Shopping Centre on September 22, 2011. The new location is 50% larger than their former space in the mall, meaning more selection for shoppers looking to find that perfectly-fitting swimsuit for their upcoming winter getaway.

Feedback from focus groups of women was used to create an ideal fitting area in the upgraded store, including spacious, private rooms in which to try on swimwear. Says Swimco's President Lori Bacon, "We know how much women value a comfortable environment when they're half naked outside of the bedroom or the beach! Features like 3-way mirrors and soft, warm lighting in each room make our customers feel more at ease."

Swimco also chose to "go green" with the new store's signage, opting for digital displays instead of traditional paper and plastic posters. In the same eco-friendly spirit, Swimco is giving away a free reusable beach bag along with a free pair of sunglasses to the first 200 customers to come through the door on Thursday September 22nd. Also, enter to win a $250 shopping spree at Swimco's new location in Mayfair Shopping Centre until September 30th.

Swimco's Fit Experts instill confidence in customers by fitting them with swimwear that makes them look and feel their best. Visit Swimco's new location at Mayfair Shopping Centre, opening on September 22, 2011. www.swimco.com.

Mayfair Shopping Centre is Vancouver Island's leading fashion focused shopping centre, located in Victoria, B.C. Swimco has been a member of Mayfair Shopping Centre's family of retailers for ten years. www.mayfairshoppingcentre.com.

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SOURCE Swimco

For further information:

Your Media Contact:
Alison Wandzura,
Marketing & Communications 
Swimco
T.604.732.7911
C.604.202.7682 
awandzura@swimco.com

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