VANCOUVER, Sept. 19, 2011 /CNW/ - Western Canadian swimwear retailer
Swimco celebrates the opening of their new space in Victoria's Mayfair Shopping Centre on September 22, 2011. The new location is 50% larger than their former space in the mall, meaning more selection for
shoppers looking to find that perfectly-fitting swimsuit for their
upcoming winter getaway.
Feedback from focus groups of women was used to create an ideal fitting
area in the upgraded store, including spacious, private rooms in which to try on swimwear. Says Swimco's President Lori Bacon, "We
know how much women value a comfortable environment when they're half
naked outside of the bedroom or the beach! Features like 3-way mirrors and soft, warm lighting in each room make our customers feel more at ease."
Swimco also chose to "go green" with the new store's signage, opting for
digital displays instead of traditional paper and plastic posters. In the same
eco-friendly spirit, Swimco is giving away a free reusable beach bag along with a free pair of sunglasses to the first 200 customers to come through the door on Thursday
September 22nd. Also, enter to win a $250 shopping spree at Swimco's new location in Mayfair Shopping Centre until September 30th.
Swimco's Fit Experts instill confidence in customers by fitting them with
swimwear that makes them look and feel their best. Visit Swimco's new location at Mayfair Shopping Centre, opening on September 22,
Mayfair Shopping Centre is Vancouver Island's leading fashion focused
shopping centre, located in Victoria, B.C. Swimco has been a member of
Mayfair Shopping Centre's family of retailers for ten years. www.mayfairshoppingcentre.com.
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