Survey Says: Most Canadians Mistakenly Believe "Green" Paints are More Expensive

OLYMPIC(R) Paints and Stains Allows Consumers Not to Compromise Their Wallets
As They Tackle Home Décor Projects this Season

TORONTO, June 1, 2011 /CNW/ - A recent poll1 sponsored by Olympic Paints and Stains indicates that two-thirds of the respondents plan to use paint products on a home improvement project this year. While there is a growing trend to use green products in home improvement projects, consumers think it costs more to protect the environment. In fact, more than two thirds of Canadians (68 per cent) agree that environmentally friendly paint is more expensive than regular paint - but Olympic Paints and Stains is proving them wrong with its affordable, Zero VOC paint.

"Consumers don't have to compromise on quality to be kind to their wallets and the planet when tackling DIY home improvement projects," said Jennifer Dodson, Senior Marketing Manager, Olympic Paint. "Olympic Premium Interior paint is a great value because it starts at just $27 a gallon, and offers a Zero VOC, low odour paint, making it the perfect choice for a beautiful and healthy home."

The survey also revealed other opinions about paint from Canadians. Most respondents (71 per cent) rank durability as the most important quality for their paint. Olympics' proprietary formula offers outstanding durability and is backed by a lifetime satisfaction guarantee.

The poll also revealed that while most men (73 per cent) are painting at home, women still call the shots when it comes to choosing paint colour, with 67 per cent deciding for the household. Olympic Paints and Stains makes it easy for consumers to select the perfect shade with their designer-inspired colour pallet or by simply using the new ColorClix desktop application, which allows consumers to find colour inspiration by snapping a photo and matching it to one of Olympics' paint colours.

About Olympic Paints

Olympic Paints, a brand of PPG Architectural Finishes, Inc., is a category leader in the paint segment with distribution at fine Canadian retailers. Olympic Zero VOC, low-odour Premium Interior paints offer a natural choice for "green" decorating. For more information and ongoing colour updates, visit www.olympic.com/canada or www.insistonolympic.ca.

About PPG

PPG Industries' vision is to continue to be the world's leading coatings and specialty products company. Founded in 1883, the company serves customers in industrial, transportation, consumer products, and construction markets and aftermarkets. With headquarters in Pittsburgh, PPG operates in more than 60 countries around the globe. Sales in 2010 were $13.4 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

Olympic is a registered trademark of PPG Architectural Finishes, Inc.

About the Survey
From April 26, to April 28, 2011, Vision Critical conducted an online survey among a randomly selected sample of 1,449 Canadian adults who have painted a wall in their home and who are Angus Reid Forum panel members. The margin of error - which measures sampling variability - is +/- 2.6 per cent. The results have been statistically weighted to ensure a representative sample. Discrepancies in or between totals are due to rounding.

____________________________________
1 Vision Critical designed and analyzed a survey on behalf of Olympic Paints.


SOURCE Olympic Paints Canada

For further information:

Media Contacts: 
Jennifer Dodson, Olympic Paints, dodson@ppg.com, 412-434-2050
Charmaine Khan, Ketchum Public Relations Canada, charmaine.khan@ketchum.com, 416-355-7403

Profil de l'entreprise

Olympic Paints Canada

Renseignements sur cet organisme


FORFAITS PERSONNALISÉS

Jetez un coup d’œil sur nos forfaits personnalisés ou créez le vôtre selon vos besoins de communication particuliers.

Commencez dès aujourd'hui .

ADHÉSION À CNW

Remplissez un formulaire d'adhésion à CNW ou communiquez avec nous au 1-877-269-7890.

RENSEIGNEZ-VOUS SUR LES SERVICES DE CNW

Demandez plus d'informations sur les produits et services de CNW ou communiquez avec nous au 1‑877-269-7890.