TORONTO, May 18 /CNW/ - Sun Life Financial (TSX/NYSE: SLF) is committed
to advancing the causes of financial literacy and workplace wellness,
CEO Donald A. Stewart said today at the Company's annual meeting.
Stewart, who served as Chair of the federal government task force that
developed the financial literacy strategy, said the objective of the
Task Force recommendations is ". . .to help Canadians make the right
"Sun Life will continue to advance the cause of financial literacy,"
Stewart told shareholders and policyholders. "Based on the national
strategy put forth by the Task Force, we are implementing plans to
provide leadership on this important issue."
In outlining elements of Sun Life's strategy, Stewart said the Company
Provide more tools to advisors to assist clients in strengthening their
Provide more value-added services to enhance financial literacy among
group plan members;
Broaden the use of plain language to communicate more clearly across all
Enhance the use of technology and social media to create content and
forums for discussion.
"By working with customers to build their financial literacy, we are
giving them the knowledge and confidence to take action," he said. "By
making the right decisions, they will not only enrich their own lives,
but also strengthen the Canadian economy."
The Task Force recommended the federal government propose a national
leader dedicated to implementing the national strategy, supported by an
advisory council that spans stakeholder groups, Stewart added.
"The federal government and Finance Minister Flaherty have shown
important leadership on this issue, and now that the election is over,
I strongly encourage the government to move forward on this
recommendation and appoint a national champion to drive the agenda
forward," he said.
Sun Life has a unique opportunity as the leading provider of health
benefits and wellness programs to help customers understand the
interaction between health and prosperity, Stewart said. Among the
initiatives underway is the creation of the Sun Life Wellness
Institute™, a health and wellness knowledge exchange for Canadian
employers providing evidence and insight that will help influence
positive outcomes in the overall health and long term well-being of
working Canadians. Sun Life is partnering with the Richard Ivey School
of Business at the University of Western Ontario to conduct research on
the value of workplace wellness programs for Canadian employers.
In his remarks, Stewart also highlighted several operational
achievements during 2010, including:
The creation of a new investment company, Sun Life Global Investments
(Canada) to meet the growing investment and retirement needs of
Being named the "Most Trusted Life Insurance Company" in Canada for the
second consecutive year by the Reader's Digest Trusted Brand consumer
The restructuring of Sun Life Everbright in China as a domestic
insurance company to capture a larger share of the country's growing
financial services sector. Sun Life Everbright now has 36 offices in
"Our solid performance in 2010 is a reflection of continued execution of
our long-term strategy. We are building our businesses in the world's
largest markets, leveraging key demographic trends, deploying capital
prudently and maintaining a strong focus on risk management," he said.
About Sun Life Financial
Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth
accumulation products and services to individuals and corporate
customers. Chartered in 1865, Sun Life Financial and its partners today
have operations in key markets worldwide, including Canada, the United
States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan,
Indonesia, India, China and Bermuda. As of March 31, 2011, the Sun Life
Financial group of companies had total assets under management of $469
billion. For more information please visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under the ticker symbol SLF.
Note to Editors: All figures in Canadian dollars.
SOURCE Sun Life Financial Inc.
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