MISSISSAUGA, ON, April 18 /CNW/ - Subaru Canada, Inc. (SCI) today
announced a new level of integration for the mobile versions of its
dealer websites. Subaru dealers using Aristo by PBS Systems Inc. and
its integrated Media Suite got an unintended benefit last week when
Subaru introduced a feature for its mobile dealer websites, allowing
customers to book service appointments directly into the Service
Subaru has always had Service Booking functionality on its dealer
websites but, similar to other OEMs, it was based on a dealer's "best
effort" and the hope that the dealer would have resources available on
the desired date and time. With this new level of integration,
customers actually have the ability to view the schedule for the
preferred day and only place booking requests for available timeslots.
"Since launching mobile versions of subaru.ca and our 85 dealer websites, we have seen traffic more than double,"
said George Hamin, Director of eBusiness and Information Systems. "So
we are investing in mobile development accordingly."
More than just a smaller subset of subaru.ca, the mobile version of the site takes full advantage of the inherent
benefits of mobile devices and makes use of features like integrated
GPS when locating dealers or previously owned inventory.
"We still allow users to input their postal code in the event they are
looking for a dealer or vehicle in another location, but for the most
part we rely on location-based services to find a dealer or vehicle
closest to where they are right now," said Hamin.
Subaru will be working with other DMS providers to provide similar
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the
company markets and distributes Subaru vehicles, parts and accessories
through a network of over 85 authorized dealers across Canada.
SOURCE Subaru Canada Inc.
For further information:
Joe Felstein (905) 568-4959