OTTAWA, Nov. 1, 2013 /CNW/ - To kick off the eighth annual Media Literacy Week, high school students
from across Canada spent the morning discussing marketing and
consumerism with a panel of experts. The students, who are taking part
in the Encounters with Canada youth forum program, explored a wide-range of marketing issues
affecting youth, including food advertising, body image, marketing
practices on cell phones and apps, and alcohol and tobacco promotions.
Media Literacy Week, which runs Nov. 4-8, is hosted by MediaSmarts and
the Canadian Teachers' Federation (CTF). This year's theme -- What's Being Sold? Helping Kids Make Sense of Marketing Messages -- encourages educators and parents to talk to children and teens about
the marketing they encounter on a daily basis.
"Young people are exposed to a wide variety of marketing messages on an
increasing number of media platforms" says Cathy Wing, Co-Executive
Director of MediaSmarts. "It's important they have the critical
thinking skills to understand when they're being targeted and to
respond as informed consumers."
"Teachers see first-hand how advertising influences the manner in which
students perceive themselves and the world around them," says CTF
President Dianne Woloschuk. "As a national teacher organization, we
believe in helping students develop a critical eye with respect to
media advertising which will help them make wise and healthy
The panel included speakers from The Globe and Mail, the Canadian
Marketing Association, the Office of the Privacy Commissioner of Canada
and the University of Ottawa. Students and teachers in the Yukon also
joined in through a live broadcast.
The week has the support of over 70 organizations, including Gold
Sponsors Bell, YouTube, Yukon Education and the Yukon Teachers'
Association, and the Silver Sponsor TELUS. For a full list, visit: www.medialiteracyweek.ca/en/about_supporters.htm. To view the collaborating organizations, see: www.medialiteracyweek.ca/en/about_partners.htm.
Resources on marketing and consumerism for parents, teachers and youth
can be found on the Media Literacy Week website at www.medialiteracyweek.ca.
MediaSmarts is a Canadian not-for-profit centre for digital and media literacy. Its
vision is that young people have the critical thinking skills to engage
with media as active and informed digital citizens. www.mediasmarts.ca, @mediasmarts.
The Canadian Teachers' Federation (CTF) is an alliance of 17 Member organizations including one Affiliate Member
and one Associate Member representing 200,000 teachers across the
country. The CTF is also a member of the international body of teachers
Education International (EI). Follow CTF on Twitter @CTFPresident, @CanTeachersFed, @EnseigneCanada.
SOURCE: Canadian Teachers' Federation
For further information:
Maya Shoucair, Communications Officer, MediaSmarts, 613-224-7721, ext. 231,
Francine Filion, Director of Communications, Canadian Teachers' Federation,