Online Analytics Expert Teams up with Web Marketing Firm.
MONTREAL, Feb. 28 /CNW Telbec/ - Higher Education Marketing, a leading
Canadian education Web marketing firm, has begun working with Stéphane
Hamel, MBA, CWA. The esteemed eBusiness Strategist and Online Analytics
advocate will play an advisory role, which will allow Higher Education
Marketing to tap into his two decades of experience working with online
strategies, analysis and Web marketing.
As part of the working relationship, Higher Education Marketing will
adopt Hamel's Online Analytics Maturity Model, which Founder and CEO Philippe Taza has lauded in the past.
"The OAMM provides a clearly defined way to assess our clients
analytical capabilities and allow us to leverage their strengths while
addressing their weaknesses - leading to a longer and more profitable
client relationship," Taza said.
Hamel is a frequent speaker at the eMetrics Marketing Optimization
Summit and a member of the International Institute of Business
Analysis. He earned an MBA in eBusiness from Laval University, where he
teaches a graduate class on web analytics. Hamel was among the first to
receive the CWA (WAA Certified Web Analyst) title and the WAALTER Award
(Web Analytics Association Leadership and Technical Excellence
Recognition). He also sits on the Web Analytics Association Board of
The Montreal-based Higher Education Marketing has over a decade of
experience in providing Internet marketing solutions for schools,
universities, and community colleges. The firm specializes in Google
Analytics, Education Lead Generation, Search Engine Optimization,
Social Media Marketing, Mobile and SMS Alerts and Pay Per Click
Marketing, among other education marketing tactics and tools. It is a
certified Google Adwords Partner.
For more information please visit: www.higher-education-marketing.com.
SOURCE Higher Education Marketing
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