TORONTO, Oct. 1, 2013 /CNW/ - Finding Waldo is a time consuming and
difficult exercise as opposed to finding Nemo.
Finding Nemo is easier, since he is orange and stands out from the other
fish. Obviously, you want to look like Nemo rather than Waldo to your
clients. Yet, many businesses do not take the time to understand the
meaning of differentiation. The lack of understanding can lead a
business to blend into the crowd and therefore not be noticeable to
potential clients. Differentiation is when a business has a specific
element that is impossible or almost impossible to duplicate.
Let us use an example of what is differentiation and what is not.
Differentiation: a restaurant that uses a secret and distinctive sauce
in their burgers. Customers have tried other restaurants' burgers and
they cannot find an alternative burger that tastes the same.
Lack of differentiation: a restaurant that does not put any ingredients
into their burger meat. Customers can find an alternative burger that
tastes the same or better.
When your business achieves differentiation, your clients will be able
to tell the difference between your business and your competition.
To learn more about how to market your business, visit The World of
Advertising and Marketing's blog, www.mkt101.desiredcontrol.com.
The World of Advertising and Marketing is a group of marketing
consultants who focus on creating promotion strategies and plans. We
also specialize in creating brands and packaging designs for consumer
To learn more about us visit, www.desiredcontrol.com.
SOURCE: The World of Advertising and Marketing
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