Sprylogics International Announces New Management Team

TSX Venture Exchange
Symbol: SPY

TORONTO, Sept. 19, 2011 /CNW/ - Sprylogics International Corp. ("Sprylogics" or the "Company") is pleased to announce that Marvin Igelman has been appointed the new Chief Executive Officer of the Company. Michael Frank has stepped down as Chief Executive Officer and Director of the Company in order to pursue other interests but will remain as a consultant to the Company.  The Company would like to thank Mr. Frank for his years of service and welcome Mr. Igelman to his new role.

In addition, the Company is pleased to announce the addition of Brad Marks, VP of Product Development and Bhavuk Kaul, VP of Product Marketing to the Company's management team.

Commenting on the new appointment, Mr. Igelman said, "I am very excited to lead this new Sprylogics team.  In today's fast paced world, there is a need to get to results quickly and efficiently. Sprylogics' leading edge semantic technology presents us with the opportunity to create unique and disruptive products that address these needs."

Brad Marks is responsible for the Company's product development roadmap.  He has over 15 years of experience working across a number of emerging technologies with many of the world largest brands, service providers and media companies. Most recently, Brad led all mobile advertising initiatives at Research in Motion ("RIM") where he was responsible for bringing to market the BlackBerry Advertising Service as well as strategic partnerships, product development and corporate development activity related to Mobile Advertising.  He began his career with ExtendMedia (acquired by Cisco) where he led product, engineering and consulting teams working with such companies as NBC Interactive, Bell Canada, Microsoft and RealNetworks. "Sprylogics has developed an amazing technology foundation in semantic search, sentiment analysis and information retrieval and display. I am thrilled to join the team and help them point this technology at real-world consumer problems," said Mr. Marks.

Bhavuk Kaul is responsible for all product marketing strategies and initiatives of the Company. Before Sprylogics, Bhavuk led product management for RIM's search and push service initiatives. His search portfolio included the universal search application, APIs, vertical search framework, and initiatives related to semantic technology and Natural Language Processing. In his role managing search, he helped drive strategic partnerships and acquisitions that lead to exponential growth in search revenue. Prior to joining RIM, Bhavuk held product management and marketing roles at high-tech companies including Bitstream, Virgin Mobile, Mobile ESPN and Disney Mobile. "I am really excited to join the talented team at Sprylogics and be the first member of our San Francisco office; I look forward to building our presence in the Silicon Valley," said Mr. Kaul.

"We are delighted to have these two key executives join our team.  They both bring a highly strategic and unique expertise that will provide the Company with a world-class knowledge base and an extensive network to drive our initiatives forward," added Mr. Igelman.

The Company also announced that it has issued 6.4 million stock purchase options to directors, officers, management and staff with an exercise price of $0.11 and expiry in September 2016.

About Sprylogics International Corp.

Sprylogics International develops advanced search and analysis technology.  Additionally, Sprylogics' products search large amounts of unstructured data on the web, and in internal corporate databases, and convert it into more relevant searches for a variety of applications. The core technology driving Sprylogics' solutions is embedded in the Cluuz Search Engine platform. Cluuz search results are visually displayed through patent pending semantic cluster graphs and result in improved decision-making capabilities. Find out more at www.sprylogics.com, and www.cluuz.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary and Forward-Looking Statements  

Statements contained in this news release which are not historical facts are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements.  There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.  All forward-looking statements included in this news release are based on information available to the Company on the date hereof.  The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.

SOURCE Sprylogics International Corp.

For further information:

Sprylogics International Corp.
David Berman, CFO, 905-761-9200 or davidb@sprylogics.com

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Sprylogics International Corp.

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