Spin Master Ltd.'s Tech Toys Revolutionize the way Kids Play this Holiday Season

TORONTO, Nov. 8, 2011 /CNW/ - Spin Master transforms the toy aisle by pairing toys and innovative technology for kids of all ages. Classic play has been catapulted into the virtual world and moms and dads all over the world will be crying out for their iPads and iPods back.

"Spin Master is cleverly fusing toys with technology to lead the charge towards future play patterns," says Marc Saltzman, syndicated technology columnist, author and host of CNN's weekly Games & Gadgets segment. "As one of the recognized leaders in the children's toy aisle, it's no surprise Spin Master has introduced innovative, fun and affordable tech toys for the entire family."

Highlights from Spin Master's Tech Toys Include:

Disney AppMATes Mobile Application Toys

In an industry first, Disney and Spin Master have introduced Disney AppMATes™ Mobile Application Toys, a new toy line that comes to life digitally when used with an Apple iPad by allowing kids to use the tablet's screen as a virtual play mat. Developed in collaboration between Disney Consumer Products and Disney Mobile and featuring patent-pending technology, the Appmates toy line features miniature Disney•Pixar Cars 2 vehicles with sensors on the base of each toy that are recognized as a unique footprint by an app with no cable or Bluetooth connection required. Simply download the free Cars 2 Appmates app from the iTunes app store, place your favorite Appmates toy character on the screen and play.

Appfinity AppBlaster

The Appfinity AppBlaster literally tapped into the hottest App trend.  Lock and load your iPhone or iPod touch and bring your App gaming to the next level.  Using dual triggers, trigger-tap technology and augmented reality applications the AppBlaster turns any environment into a virtual gaming experience with free and paid downloadable Apps.  The AppBlaster is only the beginning from the Appfinity line up, with much more excitement heading to store shelves in 2012.

Moshi Monsters

For years there has been a wake of toys that have been unable to break through from the virtual world and successfully onto toy shelves. This year, Spin Master has taken the online phenomenon that is Moshi Monsters and transformed it into the physical world. With the highly anticipated new collection of Moshi Monsters collectable mini figures and plush, you can bring all of your favorite monsters and moshlings to life. With over 50 million registered users worldwide (15 million in North America), Moshi Monsters is a ground-breaking online experience that is fun, safe and educational for kids of all ages.

About Spin Master Ltd.

A multi-category children's entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy's action phenomena and 2010 Boys Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™, Liv™, and Zoobles™. The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico, Munich, and central Europe. For additional information please visit: www.spinmaster.com.

SOURCE Spin Master Ltd.

For further information:

Harold Chizick
Vice President, Global Communications and Promotions
Spin Master Ltd.
416-364-6002 x 2238
haroldc@spinmaster.com

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Spin Master Ltd.

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