Special Weeklong Lineup Encourages Kids to Stand Up! for Family Channel's Bullying Awareness Week Campaign

What's Up, Warthogs! Cast Hosts a Night of Themed Programming and Special Reports to Promote Bullying Prevention

TORONTO, Nov. 10, 2011 /CNW Telbec/ - Family Channel makes its mark with Canadian students as it launches its ninth annual Bullying Awareness Week (November 14-20). This year the campaign, entitled What's Up, Stand UP! features a special programming event, beginning at 4:00 p.m. ET/PT on Monday, November 14, along with bullying-themed programming throughout the week and new original content. In addition, Family will hold two online chats during the week giving kids the opportunity to discuss bullying-related topics with trained professionals and Family stars. Full details of the special schedule are available at Family.ca/standup.

What's Up, Stand UP! launches with a special evening of hosted programming from 4:00 p.m. - 8:00 p.m. ET/PT. Anchored by the What's Up, Warthogs! news desk team, the evening features episodes from top Family series including Good Luck Charlie, Shake It Up and Wingin' It, as well as a never-before-seen episode of What's Up, Warthogs! Rounding out the evening are special reports focused on Family stars' personal experiences with bullying and segments detailing where to turn for bullying prevention resources.

Also premiering as part of this special lineup is the music video for the Bullying Awareness Week anthem, performed by Canadian pop star Tyler Medeiros and written by Ryan Kowarsky, Dan Kowarsky and Maks Gabriel. Footage from one of this year's bullying prevention rallies will also air on Monday evening. Family Channel selected four schools for rallies, each chosen from almost 1,250 nominations submitted by students across Canada.

To view the complete release, please visit the Family Channel media room at http://press.astral.com/family.


SOURCE FAMILY CHANNEL

For further information:

For interview requests, photos or additional information please contact:
Jaime Werby at 416-956-8547 or jwerby@astral.com
Kate Dickson at 416-956-8584 or kdickson@astral.com

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