European Photovoltaic Solar Energy Conference and Exhibition - EU PVSEC
BERLIN AND HAMBURG, Germany, Sept. 2, 2011 /CNW/ - With German soccer
season in full swing, international solar companies are aggressively
marketing to the country's die-hard soccer fans. On jerseys and in
soccer stadiums from Bayern München to Dortmund, fans are courted by
the biggest names in the industry. This confirms the ongoing importance
of the German market and the emerging battle for brand recognition
among end customers. Such outreach marks one of the first conspicuous
signs of the coming grid parity market, in which the demand is expected
to grow in the rooftop segment for homeowners rather than for
utility-scale installations, making end customers an increasingly
important target group. Germany Trade & Invest industry experts will be
at this year's EU PVSEC 2011 in Hamburg from September 5-9 to share the
latest opportunities in Germany's photovoltaic industry.
"With nearly half of all solar installations worldwide, Germany has long
been the most important photovoltaic market. And with grid parity
around the corner, our extensive infrastructure of manufacturers,
project developers and researchers will ensure that Germany continues
to be the top player and a test bed for innovative technologies and
business models," said Thomas Grigoleit, Director of Renewable Energies
and Resources at Germany Trade & Invest in Berlin.
Germany's grid parity market means that falling system prices are making
solar electricity cheaper than power from the socket, spurring
homeowners to purchase rooftop systems. This is currently Germany's
fastest growing market segment. With a stated preference for
high-quality products and local production, manufacturers located in
Germany are able to market a "Made in Germany" product with a
significant competitive advantage.
This shift is expected to create business opportunities for PV
companies, as new market dynamics are accelerating development of
energy storage, smart grid and smart home technologies, as well as
financing, leasing and utility business models.
Germany Trade & Invest recently published the new overview of Germany's
photovoltaics industry, available at http://www.gtai.com/pv/industry-overview.
Germany Trade & Invest is the foreign trade and inward investment
promotion agency of the Federal Republic of Germany. The organization
advises foreign companies looking to expand their business activities
in the German market. It provides information on foreign trade to
German companies that seek to enter foreign markets.Germany Trade &
SOURCE Germany Trade and Invest
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