LAVAL, QC, June 14, 2011 /CNW Telbec/ - The Société de transport de
Laval (STL) moved into action last Wednesday, with its Smog Alert
operation, which went very well for the 2-day effort that was involved.
The STL's special $1 fare helped attract more than 7,453 additional
trips on its buses, up over 6.4% compared to the results recorded at
the same time last year. Nearly 22,615 riders took advantage of the
special $1 fare during those two days.
As it may be recalled, this special reduced fare is offered the day
after a smog warning issued by Environment Canada, which hadn't yet
made such an announcement this summer.
Pleased with the results of this experience, the STL expects that the
number of riders who will take advantage of the discount will
considerably increase if there are more Alerts this summer.
In fact, this measure (which comes to an end on Labour Day, September 5)
may well be repeated in the next few weeks.
No other Québec carrier has adopted such an incentive fare policy on
smog days to improve the quality of the air.
The STL, facts and figures
The STL operates over 20 million runs annually.
The overhaul of the bus network, made necessary by the extension of the
metro to Laval, gave rise to a 28% increase in service, faster trips
and more direct bus routes.
The frequency of buses outside rush hours, on evenings and weekends, has
doubled on 12 routes since August 2009.
The fare policy is particularly designed to encourage families to use
public transit: All adults paying their fare on weekends and holidays
may be accompanied, free of charge, by up to five children age 11 and
under. This policy also applies to every day in the summer, July 1 -
Labour Day. In addition, the STL's $1 fares on summer smog days are a
first in Québec.
It is also partnering with the Association québécoise de lutte contre la
pollution atmosphérique, Communauto and The Carpooling Network to
promote sustainable transportation in Laval.
All vehicles on its fleet use biodiesel B5.
The STL has its own page on Facebook and Twitter, where it announces
service notices and detours.
The STL offers riders the opportunity to register on MySTL to receive
notices on the bus routes that they usually take.
Since the roll-out, in 2009, of its vehicle scheduling control system,
the STL's on-time performance has been on the rise, to over 92%.
In February 2010, STL Chairman Jean-Jacques Beldié received the
Guy-Chartrand award, in the Public Transit Development and Improvement category.
The STL was honoured with the AQTR's Mass Transit award and Distinction
award for its STL Synchro system.
SOURCE SOCIETE DE TRANSPORT DE LAVAL
For further information:
Director, Communications & Marketing
Société de transport de Laval