LAVAL, QC, Sept. 8, 2011 /CNW Telbec/ - The 4th edition of Operation Smog Alert of the Société de transport de Laval (STL) came to an end Monday, as
this program is in effect June 1 to Labour Day.
For summer 2011, there were three episodes of smog alerts. The STL's
special $1 fare helped attract more than 14,243 additional trips on its
buses, up over 7% compared to the results recorded at the same time
last year. Nearly 47,373 riders took advantage of the special $1 fare.
As it may be recalled, this special reduced fare is offered the day
after a smog warning issued by Environment Canada.
No other Québec carrier has adopted such an incentive fare policy on
smog days to improve the quality of the air.
The STL, facts and figures
The STL operates over 20 million runs annually.
The STL has rolled out its STLSynchro system, which informs transit users, in real time, about bus schedules
and progress along the routes.
The overhaul of the bus network, made necessary by the extension of the
metro to Laval, gave rise to a 32% increase in service, faster trips
and more direct bus routes.
The frequency of buses outside rush hours, on evenings and weekends, has
doubled on 12 routes since August 2009.
The fare policy is particularly designed to encourage families to use
public transit: All adults paying their fare on weekends and holidays
may be accompanied, free of charge, by up to five children age 11 and
under. This policy also applies to every day in the summer, July 1 -
Labour Day. In addition, the STL's $1 fares on summer smog days are a
first in Québec.
All vehicles on its fleet use biodiesel B5.
The STL has its own page on Facebook, where it announces service
notices, and is registered on Twitter.
The STL offers riders the opportunity to register on MySTL to receive
notices on the bus routes that they usually take.
Since the roll-out, in 2009, of its vehicle scheduling control system,
the STL's on-time performance has been on the rise, to over 92%.
The STL has received a number of awards of distinction, including one
from the AQTR in 2010: the Grand Prix for excellence in mass transit,
positioning it as an outstanding corporation.
In 2011, the STL is prize winner of AQTR best communication advertising
campain for its Smog Alert Program.
SOURCE SOCIETE DE TRANSPORT DE LAVAL
For further information:
Director, Communications & Marketing
Société de transport de Laval