Smartphone Adoption Reaches 40 Percent in Canada

    <<
    RIM continues to Lead Smartphone Market, with Apple a Close Second

    Google Android Doubles its Smartphone Market Share in Past Six Months to
25
    Percent

    >>

TORONTO, Nov. 30, 2011 /CNW/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the Canada mobile phone industry for September 2011. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in Canada according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber's primary mobile phone. The September report found Samsung to be the top handset manufacturer overall with 25.2 percent market share, while RIM led among smartphone platforms with 35.8 percent share of that market segment.

(Logo: <font size="2" face="Arial">http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO</font>)

OEM Market Share

In September, 20.1 million Canadians ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.2 percent of mobile subscribers in Canada, followed by LG with 20.0 percent share and RIM with 14.3 percent share. Apple ranked fourth with 12.0 percent share of subscribers, while Nokia rounded out the top five at 10.1 percent.

    <<

    Top Mobile OEMs
    September 2011
    Total Canada Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
    Source: comScore MobiLens
    -------------------------
                                                                          
Share (%) of Mobile Subscribers
                                                                          
-------------------------------
    Total Mobile Subscribers                                                  
100.0%
    ------------------------                                                  
-----
    Samsung                                                                   
25.2%
    -------                                                                   
----
    LG                                                                        
20.0%
    ---                                                                       
----
    RIM                                                                       
14.3%
    ---                                                                       
----
    Apple                                                                     
12.0%
    -----                                                                     
----
    Nokia                                                                     
10.1%
    -----                                                                     
----
    Smartphone Platform Market Share
    >>

8 million people in Canada owned smartphones in September 2011, representing 40 percent of the mobile market in Canada, a gain of 7 percentage points in the past six months. RIM ranked as the top platform with 35.8 percent of the smartphone market, followed by Apple at 30.1 percent. Google Android gained ground among the competition by doubling its market share to 25.0 over the past six months. Symbian ranked fourth with 4.2 percent share, followed by Microsoft with 3.2 percent.

    <<

    Top Smartphone Platforms
    September 2011
    Total Canada Smartphone Subscribers Ages 13+
    Source: comScore MobiLens
    -------------------------
                                                 Share (%) of Smartphone
Subscribers
                                                
-----------------------------------
    Total Smartphone Subscribers                                              
100.0%
    ----------------------------                                              
-----
    RIM                                                                       
35.8%
    ---                                                                       
----
    Apple                                                                     
30.1%
    -----                                                                     
----
    Google                                                                    
25.0%
    ------                                                                    
----
    Symbian                                                                   
4.2%
    -------                                                                   
---
    Microsoft                                                                 
3.2%
    ---------                                                                 
---

    Mobile Content Usage
    >>

Canadians use their mobile devices to access a wide variety of content. In September, 67.4 percent of the total Canada mobile audience used text messaging on their mobile device, compared to 88.1 percent of the Smartphone audience. Downloaded applications were used by 40.9 percent of the total mobile audience, compared to 84.2 percent of smartphone subscribers. Mobile browsers were another popular way of accessing mobile content, used by 36.9 percent of the total audience and 74.8 percent of the smartphone audience. 39.5 percent of the total audience and 79.3 percent of the smartphone audience used their phones to stay up-to-date on the latest news. Other popular mobile behaviors included accessing maps (44.4 percent of smartphone subscribers), accessing bank accounts (28.8 percent of smartphone subscribers) and scanning QR codes (18.1 percent of smartphone subscribers).

    <<

    Select Mobile Content Usage
    September 2011
    Total Canada Mobile Subscribers and Smartphone Subscribers Ages 13+
    Source: comScore MobiLens
    -------------------------
                                                                        Share
(%) of Mobile Subscribers        Share (%) of Smartphone Subscribers
                                                                       
-------------------------------        -----------------------------------
    Total Mobile Subscribers                                                  
100.0%                                     100.0%
    ------------------------                                                  
-----                                      -----
    Sent text message                                                         
67.4                                       88.1
    -----------------                                                         
----                                       ----
    Used downloaded application                                               
40.9                                       84.2
    ---------------------------                                               
----                                       ----
    Accessed news and information                                             
39.5                                       79.3
    -----------------------------                                             
----                                       ----
    Used browser                                                              
36.9                                       74.8
    ------------                                                              
----                                       ----
    Used email (work or personal)                                             
32.7                                       69.3
    ----------------------------                                              
----                                       ----
    Accessed Social Networking Site or Blog                                   
29.2                                       60.7
    ---------------------------------------                                   
----                                       ----
    Played games                                                              
28.0                                       53.2
    ------------                                                              
----                                       ----
    Accessed weather                                                          
27.5                                       60.2
    ----------------                                                          
----                                       ----
    Accessed search                                                           
24.2                                       51.2
    ---------------                                                           
----                                       ----
    Listened to music on mobile phone                                         
20.8                                       40.7
    ---------------------------------                                         
----                                       ----
    Accessed maps                                                             
20.1                                       44.4
    -------------                                                             
----                                       ----
    Accessed sports information                                               
14.8                                       31.5
    ---------------------------                                               
----                                       ----
    Accessed entertainment news                                               
14.2                                       29.5
    ---------------------------                                               
----                                       ----
    Accessed bank accounts                                                    
13.5                                       28.8
    ----------------------                                                    
----                                       ----
    Scanned QR/bar code with mobile phone                                     
8.1                                       18.1
    -------------------------------------                                     
---                                       ----
    About MobiLens
    >>

MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

    <<


    Follow Us on Twittertwitter.com/comScore twitter.com/gfulgoni

    >>

SOURCE comScore, Inc.

For further information: Stephanie Flosi of comScore, Inc., +1-312-777-8801, press@comscore.com Web Site: http://www.comscore.com

Profil de l'entreprise

comScore, Inc.

Renseignements sur cet organisme


FORFAITS PERSONNALISÉS

Jetez un coup d’œil sur nos forfaits personnalisés ou créez le vôtre selon vos besoins de communication particuliers.

Commencez dès aujourd'hui .

ADHÉSION À CNW

Remplissez un formulaire d'adhésion à CNW ou communiquez avec nous au 1-877-269-7890.

RENSEIGNEZ-VOUS SUR LES SERVICES DE CNW

Demandez plus d'informations sur les produits et services de CNW ou communiquez avec nous au 1‑877-269-7890.