Simmons Bedding Company Appoints John Stasiw President Of Canadian Operations

-Seasoned executive to continue to drive impressive market share growth in the region-

ATLANTA and TORONTO, July 11, 2012 /CNW/ - Simmons Bedding Company ("Simmons") announced today the appointment of John Stasiw as president of Simmons Canada Inc. In his role, Mr. Stasiw is responsible for developing and implementing the company's business plan across all functional areas within the Canadian organization. He reports to Simmons U.S. President Tony Smith.

(Photo: http://photos.prnewswire.com/prnh/20120711/CL38496)

"Canada is an important region for us, and we are very pleased to have someone as experienced and visionary as John join the team," said Mr. Smith. "We have already experienced tremendous growth this year over 2011 in Canada and have high expectations for continued success. In addition to his operational role, John will oversee the rollout of our RECHARGE™ marketing campaign, which is all about Living Life Fully Charged™ with Beautyrest. I look forward to John's many contributions as a member of the Simmons team."

Mr. Stasiw joins Simmons from ACCO Brands ("ACCO"), one of the world's largest suppliers of branded office products, where he held a number of senior leadership positions from vice president of sales and marketing to president of various ACCO units. Most recently, Mr. Stasiw served as senior vice president and general manager of the company's global print finishing business.

Before ACCO, Mr. Stasiw was president and CEO of ACE Products, a manufacturer of tires for lawn and garden and agricultural industries, and held several senior leadership roles at office furniture leader Steelcase, Inc. Mr. Stasiw began his executive career at Philips Lighting Company, where he directed business groups and was promoted to vice president and general manager.

Mr. Stasiw, a Canadian, says that he is happy to relocate from Chicago to Toronto for the opportunity to work with Simmons Canada. "I am thrilled to join the Simmons family. I have watched the bedding industry for many years and was attracted to Simmons for several reasons, including its strong marketplace position, impressive consumer awareness and brand legacy, strong retailer relationships and superb product quality."

One of Canada's leading bedding producers, Simmons operates three plants which are located in Montreal, Calgary and Vancouver, and employs 350 associates in the region. For more information, visit simmonscanada.com.

About Simmons Bedding Company
Atlanta-based Simmons Bedding Company is one of the world's largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy, Beautyrest Black®, ComforPedic® from Beautyrest®, Natural Care® and BeautySleep®. Simmons Bedding operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are Living Life Fully Charged. For more information, visit www.simmons.com, or follow Simmons Bedding on Facebook, Twitter and YouTube.

About AOT Bedding Super Holdings, LLC
AOT Bedding Super Holdings, LLC owns and manages two of the world's largest bedding manufacturers, Simmons Bedding Company and National Bedding Company, LLC. Under AOT Bedding's direction and leadership, the two companies work together where joint activities can achieve efficiencies, enhance results or provide better products and services to customers. In the marketplace, Simmons is responsible for maximizing the success of the Beautyrest®, Beautyrest Black®, Beautyrest TruEnergy, ComforPedic® from Beautyrest® and BeautySleep® brands, while National Bedding is responsible for its competing brands of Serta®, iComfort®, iSeriesand Perfect Sleeper®.

Forward-Looking Statements?

This press release includes forward-looking statements that reflect our current views about future events and financial performance. Words such as "estimates," "expects," "anticipates," "projects," "plans," "intends," "believes," "forecasts" and variations of such words or similar expressions that predict or indicate future events, results or trends, or that do not relate to historical matters, identify forward-looking statements. The forward-looking statements in this press release speak only as of the date of this press release. These forward-looking statements are expressed in good faith and Simmons believes there is a reasonable basis for them. However, there can be no assurance that the events, results or trends identified in these forward-looking statements will occur or be achieved. Investors should not rely on forward-looking statements because they are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations. These factors include, but are not limited to: (i) competitive pressures in the bedding industry; (ii) general economic and industry conditions; (iii) our ability to launch new products on a timely basis, the success of our new products and the future costs to rollout such products; (iv) legal and regulatory requirements; (v) our relationships with, exposures to credit risk and viability of our suppliers, significant customers and licensees; (vi) fluctuations in our costs of raw materials and energy prices; (vii) our ability to hold or increase prices on our products and the related effect on our unit sales; (viii) an increase in our return rates and warranty claims; (ix) our labor relations; * encroachments on our intellectual property; (xi) our product liability, intellectual property and other litigation claims; (xii) our level of indebtedness; (xiii) compliance with covenants in, and any defaults under, our 11.25% senior secured notes indenture and our asset- based lending (ABL) credit agreement; (xiv) interest rate and credit market risks; (xv) foreign currency exchange rate risks; (xvi) our future acquisitions; (xvii) our ability to achieve the expected benefits from any personnel realignments; and (xviii) our ability to maintain sufficient liquidity to operate our business. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

FOR INFORMATION
Christine Foster
three PR for Simmons U.S.
404-664-4490
cfoster@3atlanta.com

Laurie Dubrovac
Marketing Director
905-285-7689
ldubrovac@simmonscanada.com

SOURCE Simmons Bedding Company

For further information:

http://www.simmons.com

http://photos.prnewswire.com/prnh/20120711/CL38496

PRN Photo Desk, photodesk@prnewswire.com

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