Sharp idea to extend the life of your razor blade

Razorpit is a simple way to maintain the sharpness of your razor blades

NEW YORK CITY, Feb. 8 /CNW/ - Shaving tools, razors and blades are big business in the United States.  With over $1.76 billion spent on blades alone, Americans are throwing away their cash along with millions of razor blades each year. Now available in the US, the Danish-designed Razorpit uses a friction-based method to remove the fine residues of hair, skin and soap that make razor blades dull, extending the life of any one razor blade from five to ten shaves up to 150 shaves.

"The razor blades we purchase today are superior products that have the potential to last a long time.  There is no reason why we should be tossing them in the trash after a few days," says Jason Goncalves, president of Perma Brands, the distributor of Razorpit in North America.  "Razorpit lets you extend the life of your razor blades, giving you more value for your money, and leaving fewer razor blades in landfills. It's a beautiful example of an innovation that is set to revolutionize the razor blade industry and save money for millions of Americans."

Razorpit's simple design is made of recycled TPE (Thermo Plastic Elastomeric), which is a highly stable, inactive material with the properties of silicone and rubber.  To clean the razor, the blade is simply glided across the surface of the Razorpit which removes the soap, skin, hair and all the other buildup that makes a razor feel dull.

Most men find that for the most comfortable shaving experience, you should change your blade approximately once per week.  With the most popular five-blade cartridges costing an average of $4.51, a typical guy will save over $200 in the first year alone by using the Razorpit.  For consumers, this means good value - and it also means avoid filling landfills with millions of used blades and packaging. 

"Because of the high cost of razor blades, a lot of people try to use them for as long as possible - even past the point of when it becomes uncomfortable," says Goncalves. "That kind of suffering just isn't necessary anymore." 

Razorpit is available at razorpitusa.com for $25 plus shipping and can also be purchased from a growing list of retailers across the country - visit www.razorpitusa.com to find out where.

About Perma Brands

Perma Brands Corporation is a leading developer and distributor of personal care, beauty, bath and gift items in North America. Providing a full range of services, Perma Brands works with retailers to source, supply, distribute and merchandize high quality products. Perma Brands wholesales to retail chains, beauty supply outlets and premium independent retailers. Other products distributed by Perma Brands include: Bentley Organics, Bella Brushes, Kent Brushes and Bronnley Soaps.

SOURCE Perma Brands Corporation

For further information:

Media contact: Leah Gaucher, BlueSky Communications, lgaucher@blueskycommunications.com, 416 929 2502

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