SHARE THE LOVE OF EREADING THIS VALENTINE'S DAY WITH KOBO

Kobo Announces Gifting of the Kobo eReading App, Valentine's Day Bundles,

Romance Themed eGift Cards and More.

TORONTO, Feb. 9 /CNW/ - Kobo, the only pure-play global eReading service built on an open platform, today announced the Kobo 'Share the Love' campaign launching in time for Valentine's Day.  Available today, and only from Kobo, the Valentine's Day gift guide provides some great, cost effective gifting solutions that are unique and convenient - the gifts range from an assortment of romantic books that can be gifted with a personalized note, romantic eReading bundles, and the chance to win a $500 Kobo eGift card when the Kobo eReading App is gifted.

Gift the Kobo eReading App For a Chance to Win

New this Valentine's Day, Kobo customers can give the gift of reading by sending the free Kobo eReading app to loved ones by visiting www.kobo.com/love. Gift givers will also be entered to win a $500 Kobo eGift card every time they gift the app - every Kobo app gifted results in one entry, so the more Valentines given the more chances to win. Recipients will also receive 25% off their first eBook purchase.

Gift givers can schedule when they would like the gifted app to be delivered, so it will be waiting as a surprise Valentine in the recipient's inbox. The Kobo Valentine includes links to easily download the app that is best for the device the recipient owns. Kobo offers eReading applications for the most popular smartphones, tablets, desktops, laptops and more, they can browse, search, buy and read their favorite eBooks and download them directly to their device at anytime. With gift an app consumers can share the love of eReading and make it easy for their friends to download and read a good book in no time.

The Kobo store offers more than 2.2 million eBooks, from the NYT bestseller list, the hottest new releases, thrillers, romance and more- plus Kobo offers over one million free titles for people that want to try before they buy. The Kobo Newsstand has a selection of the most popular newspapers and magazines with new daily editions available for downloaded in just a click. Since its launch in 2009, Kobo has been dedicated to an open cloud-based platform, enabling users to read on any device, and with open standards that give users freedom to build their lifetime libraries as they choose.

Bundles and Romantic Reads

Customers can also purchase a new Kobo Wireless eReader pre-loaded with any one of five exclusive Romantic eBook bundles, which are geared to appeal to the romantic in everyone - Paranormal Romance, Passion and Pleasures, Contemporary Romance, Va-Va Voom, and Relationship 101. Kobo users can save up to $20 and give the perfect Valentine's Day gift for readers by visiting www.koboereader.com. With an eReader already loaded with a bundle of romantic books, recipients can start reading on their devices right out of the box.  Kobo customers can also get in the Valentine's Day mood by browsing the recommended romantic reads and downloading their personal favorites.

Valentine's Themed eGift Cards

Kobo was the first to announce the availability of eGift cards this past Holiday season, and now Kobo is offering a Valentine's themed eGift Card, available to purchase and send electronically in the US and Canada. Customers can choose the amount they would like to gift, include a personal Valentine's Day message and send their gift card electronically.

"This Valentine's Day, we're excited to offer an amazing suite of gifts for people to share their love of eReading, and now, in easier ways than ever," said Liz Ridout, VP of Marketing at Kobo. "From the ability to gift the Kobo app to a discounted eReader bundled with the latest romantic reads to an eGift Card with a Valentine's themed design, there really is a gift for everyone."

For more information, visit www.kobo.com.

About Kobo, Inc.

Kobo is a global eReading service backed by majority shareholder Indigo Books & Music, Borders Group, REDgroup Retail, and Cheung Kong Holdings.  Kobo believes consumers should be able to read any book on any device.  With a catalogue of over 2.2 million eBooks, and an open platform, Kobo enables retailers, device manufacturers and mobile operators to bring the joy of eReading to customers everywhere.  For more information, visit www.kobo.com.

SOURCE Kobo, Inc.

For further information:

Angelika Rau
High Road Communications
(416) 644-2240
angelika.rau@highroad.com

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Kobo, Inc.

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