Sears Canada Launches The Million Dollar Energy Challenge

Protect the Environment by Retiring Old Appliances: Sears latest Live Green Initiative

TORONTO, April 1 /CNW/ - Sears Canada Inc. (TSX: SCC) today announced the launch of the Million Dollar Energy Challenge, the latest environmental initiative actioned by the Company in their effort to provide innovative sustainable solutions for Canadians. This past Saturday, over 10 million Canadians turned off their lights for Earth Hour. As a National sponsor, Sears wants to help Canadians make every hour Earth Hour and keep the momentum going. The Million Dollar Energy Challenge is a month-long awareness initiative encouraging Canadians to retire older major appliances in the home.

"Many Canadians hang on to their old appliances even when they are very inefficient. Our goal with the Million Dollar Energy Challenge is to demonstrate to our customers that it is easy to save energy all year, every year by replacing old appliances now rather than later," said Dr. James Gray-Donald, Associate Vice-President and Sustainability Leader, Sears Canada. "The typical household spends more than $2500 a year on energy bills but by replacing all of their 15+ year old major appliances they could save over $400 per year by making the switch to ENERGY STAR(R) qualified products. The challenge demonstrates that by adding up these individual actions across the country, we can make a huge impact on the energy that Canadians use - the money and energy saved in just one month is incredible." Customers can track the progress of the Million Dollar Energy Challenge at www.sears.ca/energychallenge or by visiting the Major Appliance department of their local Sears store.

To put all of these savings in perspective, here are some examples:

    <<
    -  Over the life of a new ENERGY STAR qualified washer you will save
       enough money in operating costs to pay for the matching dryer and
       enough water to fill three backyard swimming pools!
    -  Reaching our Million Dollar Energy Savings goal is equivalent to
       Canadian homes unplugging over 190,000 incandescent light-bulbs.
    >>

In 2010 Sears unveiled the Cost & Carbon Savings Calculator to demonstrate to its customers the financial and environmental benefit of switching to ENERGY STAR qualified products. Customers can access this simple, easy-to-use tool by visiting www.sears.ca/eco and clicking on the link. Canadians want eco-friendly options that can save them money and the calculator allows them to see first hand the impact their choices have on the environment and their pocket book.

Benefits of Early Appliance Retirement:

    <<
    -  Better for your pocket book and the environment; retiring old
       inefficient appliances will save energy and in the case of clothes
       washers and dishwashers will also save water - using less means lower
       utility bills.

    -  According to initial studies, around 90 % of an appliance's carbon
       footprint comes from the energy used during its lifetime in the home;
       materials, manufacturing, transport and disposal only account for a
       small fraction of the carbon footprint.

    -  Major appliances have one of the highest recycling rates of any
       household item - about 90% of them are recycled in Canada.

    -  In addition to the environmental and financial benefits, many of
       today's ENERGY STAR qualified models are stylish and come with the
       innovative features you want such as front-load technology that is
       gentler on your clothes and dishwashers that are so quiet they cannot
       be heard.
    >>

Sears Canada has been named the winner of the 2010 ENERGY STAR Retailer of the Year award by Natural Resources Canada. This is the third consecutive year that Sears has earned this recognition and the company's fourth win since its inception in 2003.

Sears Canada's Live Green program identifies eco-friendly products and services for customers and promotes environmentally sustainable choices that save money, create a healthy home, and reduce the impact on the environment (visit www.sears.ca/eco to learn more). Sears is also committed to reducing the environmental impact of its own operations. In 2008, Sears committed to goals that included recycling 90% of its waste and further reducing its energy consumption by 20% within 5 years. Since 2007, Sears has reduced its paper consumption by 30%.

Sears Canada is a multi-channel retailer with a network that includes 196 corporate stores, 268 hometown dealer stores, 33 home improvement showrooms, over 1,800 catalogue merchandise pick-up locations, 108 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

SOURCE Sears Canada Inc.

For further information: Eliana Cugini, Sears Canada Inc., 416-941-4426, ecugini@sears.ca


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