Bank commits to match funds raised
HAMILTON, ON, April 1 /CNW/ - Scotiabank kicked off a fundraising
campaign today to support the 6th World Conference on Breast Cancer being held in Hamilton June 7-11,
2011. All Scotiabank branches across Canada will sell lapel pins, the
proceeds of which will provide financial assistance to participants
from around the world who could otherwise not afford to attend the
Conference. Scotiabank, which is the premier sponsor of the conference,
officially launched the fundraising drive today at its Hamilton Main
branch with hopes of surpassing funds raised during the last PIN
Fundraising Campaign held in 2008. The Conference is held every three
years and Scotiabank has been the premier sponsor since its inception
15 years ago.
"Through our Scotiabank Bright Future global philanthropic program, we
are proud to continue its support of this conference because of the
high importance our employees and our customers attach to preventing
and treating this widespread disease," said Sylvia Chrominska, Group
Head and Executive Vice President, Global Human Resources and
Communications, Scotiabank. "As a global employer with operations in
fifty countries around the world we recognize the importance of
bringing people together in one place to exchange information, share
experiences, and develop new and innovative solutions."
The Scotiabank PIN Campaign for the 5th World Conference on Breast Cancer held in Winnipeg in 2008, raised
$120,930 to aid conference attendees. The Bank provided an additional
$120,930 in matching funds. This pool of funds subsidized conference
fees for breast cancer survivors - including people from every province
and territory in Canada and from 32 countries around the world.
A highlight of the 2011 World Conference on Breast Cancer will be a
designated Youth Day to promote youth awareness and education.
Building on the successful introduction of a youth focus at the 5th Conference in Winnipeg, conference organizers hope to attract up to 200
young people from Hamilton and surrounding area high schools,
universities and other youth from around the world. At today's
fundraising launch, Youth Day Organizer, Lorna Larsen, provided a
preview of the Youth Day agenda and shared data from The Public Health
Agency of Canada stating that over 900 women in Canada and 400 women in
Ontario between the ages of 15 and 39 are diagnosed with breast cancer
"Raising awareness of early detection among young women is an important
step to getting the attention of the younger generation with the
message that you are never too young," said Leila Springer, President,
6th World Conference on Breast Cancer. It is critical to reducing the
number of incidences in young people."
Scotiabank has been the premier sponsor of the WCBC since its first
event in 1997 in Kingston. Other previous host cities were Ottawa
(2000), Victoria (2002), Halifax (2005) and Winnipeg (2008).
"We look forward to working with the World Conference on Breast Cancer
Foundation to host the 2011 event," said Shawn Goddard, Scotiabank
Vice-President, Hamilton and Niagara District. "Our employees are
already working very hard to help raise funds for the event and many
will volunteer at the conference."
The concept behind the World Conference on Breast Cancer originated 15
years ago in Kingston. Founded by a group of breast cancer survivors,
the conference has grown into a multi-disciplinary, international
gathering that allows women and men from around the world to engage in
discussion and develop valuable tools to assist them in their journey
with breast cancer. The 6th World Conference on Breast Cancer in Hamilton will provide
opportunities to educate and share information on all aspects of breast
cancer: research, diagnosis, treatment, support, prevention, outreach
and education. For additional information and to register for the
Conference please visit www.wcbcf.ca.
Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad, through our global philanthropic
program, Scotiabank Bright Future. Recognized as a leader
internationally and among Canadian corporations for our charitable
donations and philanthropic activities, Scotiabank has provided on
average approximately $44 million annually to community causes around
the world over each of the last five years. Visit us at www.scotiabank.com.
SOURCE Scotiabank - Sponsorships
For further information:
Deborah Clark, Scotiabank Media Communications, 416-933-0646, firstname.lastname@example.org
Patty Stathokostas, Media Communications, 416-866- 3625, email@example.com
Leila Springer, President, World Conference on Breast Cancer Foundation, 905-523-4664, firstname.lastname@example.org