To view the Social Media Release, click here: http://smr.newswire.ca/en/atlantic-canada-opportunities-agency/science-fiction-meets-reality
MOUNT PEARL, NL, Sept. 28, 2011 /CNW/ - For dedicated science fiction
enthusiasts, the ability to personify the fictional characters they
admire in daily life is more than a hobby—it's a passion.
Now, a web-based company in Mount Pearl, Newfoundland and Labrador is
turning such dreams into reality for media mavens worldwide.
Established in 2002, AbbyShot Clothiers sells wearable garments based on
those worn by popular characters in science fiction and fantasy movies,
television shows and video games. Currently they ship to their
customers in 45 different countries and 30 affiliate stores around the
"We sell euphoria," says Bonnie Cook, CEO. "The customer feels the power
of that character when they put a garment on. In fact, they become that
Bonnie first earned her living as a home seamstress before she and two
partners created a coat inspired by the famous black trench featured in
the 1999 sci-fi movie, "The Matrix."
After selling the first few on eBay, they built a simple web page to
handle orders that soon poured in from fans around the world, and
requests for other garments soon poured in, too.
"Our customers always suggest designs and help fine-tune them," says
Bonnie. "They are eccentric about detail. They want an authentic
reproduction, and they're prepared to pay for it."
Today, AbbyShot garments are marketed as "our version of" or "inspired
by" unless they have a licensing agreement, such as those signed with
Universal Studios and the BBC, the network that produces the popular
television show, "Dr. Who."
Originally, all their garments were manufactured in-house, but the
decision to manufacture offshore helped their seven employees focus on
the rigorous process of design, product development and online
Bonnie says the company couldn't have grown so quickly without ACOA's
support. "They've been wonderful to work with, helping us purchase
equipment and hire the right people. We are a niche market, and ACOA
supporting us really helps us compete on a global scale."
Reaching their tech-savvy audience requires keeping up with new and
creative social media strategies, while new 3D technology for their
website is on the horizon. Soon, clients will be able to plug in their
own measurements in order to see how a garment would look on them
before they buy.
It's these fresh ideas that earned AbbyShot the 2010 Innovator of the
Year award from the Canadian Manufacturers and Exporters Association.
"In the needle trade," says Bonnie, "AbbyShot is proving you can make money selling clothing on the Internet."
And with this kind of success, this is one creative team that promises
to keep that elevating the wardrobes of sci-fi aficionados around the
ACOA celebrates 2011, "The Year of the Entrepreneur"
In recognition of 2011 as the "The Year of the Entrepreneur" the Atlantic Canada Opportunities Agency is celebrating the
accomplishments of AbbyShot Clothiers of Mount Pearl, NL, and the
contributions they are making to Canada's economic success. From down
home to the far corners of the globe - be sure to read more about other Atlantic Canadian entrepreneurs like them whose drive and dedication are proving a fast match for success.
Quick Facts on Entrepreneurship
Did you Know?
Small businesses create 72% of new jobs in Atlantic Canada.
Women represent 35% of entrepreneurs in Atlantic Canada.
Exports create one out of every three jobs in Atlantic Canada.
Building a stronger economy together
The Atlantic Canada Opportunities Agency works with business and
communities to make Atlantic Canada's economy more innovative,
productive and competitive. Together, with Atlantic Canadians, we are
building a stronger economy.
To view the video associated with this press release, please visit the
following link: http://www.youtube.com/watch?v=0-G8L0O2Xuw
To read the video transcription, please visit the following link: http://www.acoa-apeca.gc.ca/eng/AudioVideo/Pages/AbbyShot.aspx
Image with caption: "A small sampling of garments sold by AbbyShot. (CNW Group/ATLANTIC CANADA OPPORTUNITIES AGENCY (ACOA))". Image available at: http://photos.newswire.ca/images/download/20110928_C7295_PHOTO_EN_3983.jpg
Video with caption: "Video: AbbyShot Clothiers". Video available at: http://www.youtube.com/watch?v=0-G8L0O2Xuw
SOURCE ATLANTIC CANADA OPPORTUNITIES AGENCY (ACOA)
For further information:
Manager, Corporate Communications
Atlantic Canada Opportunities Agency