MONTREAL, May 19 /CNW Telbec/ - SCENE and Cineplex Entertainment, in
partnership with Alliance Vivafilm and Lyla Films, are excited to offer
their members the unique chance to win a walk on role in Claude
Desrosiers' next comedy, BO$$É INC.
Produced by Lyse Lafontaine and François Tremblay at Lyla Films, BO$$É
INC. stars Guy A. Lepage, Valérie Blais and Élise Guilbault. The Be an extra in the movie BO$$É INC. contest will be held until June 10th, 2011. To enter, SCENE members need to send a statement of 300
characters or less indicating the reason why they should be part of the
"To have the chance to be an extra in the movie BO$$É INC. is a unique
opportunity, exclusively for SCENE members. It's their chance to be on
the other side of the big screen," says Shawn Bloom, General Manager of
SCENE. "SCENE is always on the lookout for new ways to reward its loyal
movie loving members, and this contest is just one more example of why
the SCENE card is more than an ordinary loyalty program."
"This promotion is an original way to create buzz around the movie way
before its release, and even before shooting!" says Patrick Roy,
President of Alliance Vivafilm. "We are always looking for innovative,
new promotion opportunities and are happy to collaborate with Cineplex
and SCENE to allow the public to experience the excitement of a movie
BO$$É INC. is a comedy about the life of Bernard Bossé, a fabulously
rich entrepreneur with an unexpected, but always hilarious, dark side.
The movie will shoot in July and should hit Quebec theatres by March
For more contest details, please visit : https://www.scene.ca/promo/bosse/
SCENE is the Scotiabank and Cineplex Entertainment customer rewards
program. Subscription to SCENE program is free, offers members an
immediate 10 per cent discount on concession purchases, and enables
members to earn and redeem points for music, movies, DVDs, movie
downloads and concessions. Members can also accelerate their earning
power with the SCENE ScotiaCard® (debit card) and SCENE VISA card. Visit www.scene.ca to find out more.
Cineplex Inc. ("Cineplex") is the largest motion picture exhibitor in
Canada. It owns, leases, or has a joint-venture interest in 132
theatres with 1,366 screens serving about 70 million guests annually.
Headquartered in Toronto, Cineplex operates theatres across Canada from
British Columbia to Quebec, and is the exclusive provider of UltraAVX™
and the largest exhibitor of digital, 3D and IMAX projection technology
in the country. Proudly Canadian and with a workforce of about 10,000
employees, the company operates the following top tier brands: Cineplex
Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema
City and Scotiabank Theatres. Cineplex shares trade on the Toronto
Stock Exchange (TSX) under the symbol "CGX". The Debentures are listed
on the TSX under the symbol "CGX.DB". For more information, visit www.cineplex.com.
About Alliance Vivafilm
Alliance Films is one of the largest feature film distributors in Canada
that also operates on the movie distribution market in United Kingdom
and Spain. Alliance Films distributes feature films to theatres, on
DVD, as well as for telecasters. Alliance Films holds the distribution
rights in Canada for some of the greatest independent studios,
including CBS Films, Focus Features, The Weinstein Company, Overture
Films, Apparition, The Film Department, A Bigger Boat, Grosvenor Park
and Relativity Media.
SOURCE Alliance Vivafilm
For further information:
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High Road Communications
514-908-0110 ext. 310