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TORONTO, Feb. 1 /CNW/ - Global's exclusive broadcast of the 2011 Screen
Actors Guild (SAG) Awards deserves an award of its own. Not only did
it put a lock on the country (Ind 2+) but it experienced meteoric
growth since the first Global broadcast in 2010, indicating the
continuing rise in importance of the SAG Awards.
Year to year nationally, 54% increase (Ind 2+) and a 95% increase in the
key A18-49 demo
Global owned Sunday night prime time (8pm-11pm, Ind 2+), beating CTV by
38% and Citytv by 70%
Global's broadcast of the SAG Awards also won the night in the key
markets of Toronto and Vancouver (A18-49)
Year to year, Toronto was up 67% (A18-49) and Vancouver was up 20%
A little more than halfway through awards season, Global anticipates
another strong showing when it broadcasts The GRAMMY Awards on Sunday,
February 13, which will be preceded by ET Canada's Red Carpet Special.
Source: BBM Canada PPM - Preliminary Overnight Data.
SOURCE GLOBAL TELEVISION
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