Pepto-Bismol is giving $25,000 to Food Banks Canada this Thanksgiving
TORONTO, Sept. 30, 2011 /CNW/ - Turkey, stuffing, sweet potatoes and pie
- it is all the trappings of the ultimate Canadian Thanksgiving,
including pink sidekick: Pepto-Bismol. However, for the hundreds of
thousands of Canadians who struggle to put food on the table,
Pepto-Bismol wants them to know it has their backs, too this
Thanksgiving. The pink sidekick is teaming up with Russell Peters, one
of Canada's most famous comedians, and Food Banks Canada to launch its Feast For All campaign.
"Thanksgiving is one of my favourite holidays and the best one to wear
sweat pants to dinner," said Russell Peters. "I've been lucky enough
to have had fantastic Thanksgiving dinners over the years and feel that
everyone should have the opportunity to enjoy this great holiday. So
I've teamed up with Pepto-Bismol and Food Banks Canada to encourage
Canadians to help give back to those in need this Thanksgiving."
Making a difference in the lives of those less fortunate this
Thanksgiving is easier than making gravy. To show that Canada supports
this worthwhile cause, Pepto-Bismol and Russell are asking for
everyone's help. From now until October 10, 2011, simply log on to Pepto-Bismol's Facebook page where Russell proudly shows off his prized Thanksgiving turkey. All
people have to do to support the campaign is "like" the photo of
Russell and his turkey. For every Facebook "like" the photo receives,
Pepto-Bismol will donate $1 to Food Banks Canada*.
"Many Canadians turn to food banks for support, especially during
holidays, so we are grateful to Pepto-Bismol for its support at this
key time of year," said Katharine Schmidt, Executive Director, Food
Banks Canada. "Hunger is a persistent and growing problem in Canada and
coming together as a community to support efforts like this will go a
long way to assisting Canadians in need."
Food Banks Canada is no stranger to giving back to those in need. As the
national charitable organization representing the food bank community
across Canada, its network strives to find short-term and long-term
solutions for nearly 870,000 Canadians who are assisted by a food bank
To show your support and for more information please visit, www.facebook.com/peptobismolcanada.
Pepto-Bismol is provides soothing relief for five different stomach
symptoms: nausea, heartburn, indigestion, upset stomach and diarrhea.
Manufactured and distributed by Procter & Gamble, Pepto-Bismol is
available in multiple forms (regular strength liquid, extra strength
liquid, chewables, and caplets) and flavours (Peppermint with
InstaCool, Cherry, and Original flavours). For additional information,
please visit www.pepto-bismol.ca.
About Procter and Gamble
P&G touches and improves the lives of about 4.4 billion people around
the world with its portfolio of trusted, quality brands. The Company's
leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and
Ambi Pur®. With operations in about 80 countries, P&G brands are
available in more than 180 countries worldwide. Please visit http://www.pg.ca for the latest news and in-depth information about P&G and its brands.
About Food Banks Canada
Food Banks Canada is the national charitable organization representing
the food bank community across Canada. Our members and their
respective agencies serve approximately 85 per cent of people accessing
emergency food programs nationwide. Our mission is to meet the short
term need for food and find long-term solutions to reduce hunger. Visit
www.foodbankscanada.ca for more information.
*One like per Facebook account. Un-liking Pepto-Bismol Canada Facebook
page does not cancel donation. Pepto-Bismol Canada is committed to
donating $25,000 total to Food Banks Canada, irrespective of number of
likes received between September 26th, 2011 and October 10th, 2011.
For further information:
Maricel Dicion, Optimum PR
416-306-6792 / 647-465-2481