ROGERS SPORTSNET HITS A GRAND SLAM WITH A RECORD 1.02 MILLION VIEWERS FOR BLUE JAYS OPENER

Three-game series nets 2.5 million viewers

TORONTO, April 4 /CNW/ - Rogers Sportsnet captured its biggest Toronto Blue Jays audience ever on Friday, April 1st as 1.02 million (2+) viewers tuned in for the Jays' 13-3 victory over the Minnesota Twins.    The Sportsnet audience peaked at 1.3 million during the seventh inning.

The season-opening audience, according to BBM Canada's overnight preliminary data, broke the previous Jays record of 807,000 for the New York Yankees game on August 2nd, 2010.

Jays' season opener was 133 per cent above last year's average audience of 437,000 (2+), 28 per cent higher than last season's home opener of 796,000 (2+) and 106 per cent above the season opener of 496,000 (2+) from last year.

Sportsnet pulled in a total of 2.5 million viewers for the three-game series.  The following is a breakdown of the audiences from the Jays and Twins series from Friday, April 1 to Sunday, April 3:

  • Friday, April 1 - 1.02 million (2+)
  • Saturday, April 2 - 732, 000 (2+)
  • Sunday, April 3 - 756,000 (2+)

In addition, the Jays Connected edition for the season opener on Friday attracted 246,000 viewers and the Sportsnet Connected prime edition totaled 357,000.

For all the scores, highlights, breaking news and inside stories from MLB, tune in to Sportsnet Connected and visit www.sportsnet.caBig Names, Big Teams, Big League.

Rogers Sportsnet provides HD live-event coverage of the Toronto Blue Jays, Major League Baseball's 2011 World Series, NL and AL League Championships, MLB Divisionals, the 82nd Annual MLB All-Star Game, 2011 MLB All-Star Home Run Derby.

SOURCE Rogers Sportsnet

For further information:

Rogers Sportsnet contacts:

Adam Auckbaraullee, Communications Officer
adam.auckbaraullee@sportsnet.rogers.com
416-764-6368

Dave Rashford, Director of Communications and On-Air Promotions
dave.rashford@sportsnet.rogers.com
416 -764-6361

Social Media Links:

Twitter: @RogersSportsnet

Facebook:  www.Facebook.com/RogersSportsnet

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