-Three-year partnership will see Sportsnet contribute to KidSport's
TORONTO, Sept. 22, 2011 /CNW/ - Rogers Sportsnet and KidSport Canada are teaming up to give more Canadian children the opportunity to get
off the sidelines and participate in organized sports. The three-year
partnership agreement will see Sportsnet contribute to KidSport's
fundraising and sport activities across the country through public
service announcements and event sponsorship.
"Our staff chose KidSport as our charity of choice because it's a
perfect fit with Sportsnet," said Scott Moore, President, Broadcasting,
Rogers Media. "KidSport's goal is to give every Canadian child the
opportunity to participate in organized sports; and we at Sportsnet
have the ability to help bring this goal closer to reality."
"The team at Rogers Sportsnet has been amazing in building a meaningful
partnership with KidSport that is a true win-win," said Dawn MacDonald,
National Board Member of KidSport Canada. "Our ability to create
awareness through a public service campaign will be invaluable in
assisting us to reach out to the families who need us most."
In addition to annual donations, Sportsnet will also provide further
support to KidSport through volunteer opportunities and PSA campaigns.
KidSport now stands alongside Jays Care Foundation and Canada's Sports
Hall of Fame as Sportsnet's official charities of choice.
About KidSport™ Canada
KidSport believes that no kid should be left on the sidelines and all
should be given the opportunity to experience the positive benefits of
organized sports. It is through the KidSport grant program that kids
are given the opportunity to get in the game. www.kidsport.ca
For all the highlights, breaking news and inside stories, tune in to Sportsnet Connected and visit www.sportsnet.ca
SOURCE Rogers Sportsnet
For further information:
Adam Auckbaraullee, Communications Officer
Dave Rashford, Director of Communications and On-Air Promotions