Rogers Sportsnet and KidSport™ Canada Join Forces

-Three-year partnership will see Sportsnet contribute to KidSport's national fundraising-

TORONTO, Sept. 22, 2011 /CNW/ - Rogers Sportsnet and KidSport Canada are teaming up to give more Canadian children the opportunity to get off the sidelines and participate in organized sports.  The three-year partnership agreement will see Sportsnet contribute to KidSport's fundraising and sport activities across the country through public service announcements and event sponsorship.

"Our staff chose KidSport as our charity of choice because it's a perfect fit with Sportsnet," said Scott Moore, President, Broadcasting, Rogers Media. "KidSport's goal is to give every Canadian child the opportunity to participate in organized sports; and we at Sportsnet have the ability to help bring this goal closer to reality."

"The team at Rogers Sportsnet has been amazing in building a meaningful partnership with KidSport that is a true win-win," said Dawn MacDonald, National Board Member of KidSport Canada. "Our ability to create awareness through a public service campaign will be invaluable in assisting us to reach out to the families who need us most."

In addition to annual donations, Sportsnet will also provide further support to KidSport through volunteer opportunities and PSA campaigns. 

KidSport now stands alongside Jays Care Foundation and Canada's Sports Hall of Fame as Sportsnet's official charities of choice.

About KidSport Canada
KidSport believes that no kid should be left on the sidelines and all should be given the opportunity to experience the positive benefits of organized sports. It is through the KidSport grant program that kids are given the opportunity to get in the game. www.kidsport.ca

For all the highlights, breaking news and inside stories, tune in to Sportsnet Connected and visit www.sportsnet.ca

SOURCE Rogers Sportsnet

For further information:

Adam Auckbaraullee, Communications Officer
adam.auckbaraullee@sportsnet.rogers.com
416-764-6368

Dave Rashford, Director of Communications and On-Air Promotions
dave.rashford@sportsnet.rogers.com
416 -764-6361

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