ST. JOHN'S, Sept. 15, 2011 /CNW/ - Carolyn O'Keefe, President of MQO
Research today launched Atlantic Matters, the most up-to-date information source on the economy, politics and
other matters in Atlantic Canada. The information is delivered through
a monthly survey and report of what households are thinking about, and
doing, throughout the region, with rotating features on hot topics for
each of New Brunswick, Newfoundland and Labrador, Nova Scotia and
Prince Edward Island. The product will also be introduced this week to
business leaders from around the country attending the Canadian Chamber
of Commerce AGM in St. John's.
The subscription-based information is collected through a dedicated
on-line panel (iView Atlantic), analyzed and placed online with
interactive visual elements to enhance the reporting experience and
engagement for subscribers. A dedicated website will track changes in
information monthly, segment results by province and alert subscribers
of new information at any time.
O'Keefe said the report provides critical information for today's
business, government and community leaders. "Atlantic Matters offers subscribers vital insights into the thinking of Atlantic
Canadians by providing monthly real-time reports on the pulse of
Atlantic Canada on economic, political and other important topics.
What's even more unique about the product is its exclusivity. The data
is privileged information that is not shared beyond the subscriber
The Atlantic Canadian economy has diversified in recent years making it
a big player not only in Canada, but in the United States and
elsewhere. The region boasts North America's fastest growing oil and
gas sector, and is well-rounded with major interests in information
technology, ocean technology, biotechnology and life science, aerospace
and defence, and aquaculture. And, the region exports half of its
"As organizations pay attention to the Atlantic region, it's equally
important that they understand the people behind this growth engine:
the 2.3 million people whose energy, interests and concerns shape the
Atlantic landscape. Through Atlantic Matters, business leaders can stay in touch with the region, and ensure that
their thinking reflects the realities of life in Atlantic Canada,"
Elizabeth Brouse, MQO Research's Director of Product Marketing, said the
new, leading research product will redefine how subscribers from around
the country access information on Atlantic Canadian thinking.
"Ultimately, Atlantic Matters will enable leaders and decision-makers to adjust or reaffirm their
thinking on important issues from public policy to corporate planning
and community engagement."
MQO Research is a leading Atlantic Canadian research firm and a trusted
source for accurate and insightful information in the region. From
research design and data collection to analysis and reporting, MQO
Research provides valuable insights to decision-makers all over
Atlantic Canada. Its researchers are the best of their class, having
followed the habits and thinking of Atlantic Canadians for decades.
Through Atlantic Matters they have consolidated this thinking to ensure
Atlantic Canadians' views are reported frequently: their voices matter
at home and away.
Backgrounder - iView Panel
iView Atlantic is a proprietary online panel developed by MQO Research
and is exclusive to Atlantic Canada. iView Atlantic is the only panel of its kind that has been developed by Atlantic Canadians and is
fully administered from within the region. This panel consists of over
12,000 Atlantic Canadians who have agreed to provide their opinions on
Atlantic, provincial and local topics that matter to them. To ensure
the representation of all Atlantic Canadians, iView also includes a
component of phone-based membership to reflect those Atlantic
households who still spend limited time in an online environment.
The panel is actively managed by a dedicated Panel Management Team
allowing provision of representative samples of the general population
across Atlantic Canada and an ability to reach niche sub-groups of the
population based on the range of profiling variables compiled on each
panelist during the recruitment phase. MQO Research employs rigorous
quality control procedures to ensure the integrity of its panel, and of
the information it generates.
SOURCE MQO Research
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