River City Financial becomes Mortgage Architects first Franchise

MISSISSAUGA, ON, May 11 /CNW/ - Mortgage Architects is pleased to announce the signing of David Armstrong and River City Financial in Edmonton. River City Financial Your Mortgage Architect becomes the company's first franchise. Franchising has only been available at Mortgage Architects since March.

Armstrong has extensive financial services experience, starting his career at Royal Trust in 1987 and later working with Household Trust and Scotiabank. He then worked as an executive with the largest credit union in Alberta for seven years where he launched several new initiatives including direct banking, a members' call centre, mortgage sales force, centralized broker services, and an auto lending program.

Armstrong started River City Financial in 2004 and has always been a strong believer in being an independent brokerage.  "The franchise model at Mortgage Architects allows me to take advantage of their technology, compliance and payroll, while keeping the investment I have in my own brand," said Armstrong.

Armstrong chose Mortgage Architects because the company has the reputation and professionalism that he wanted to be associated with, noting that their value programs and exclusive lender myNext Mortgage with its trailer fee model also contributed to his decision. "They have excellent people and the best professional reputation in the industry," said Armstrong.

Going forward goals for Armstrong include building a solid associate team of like-minded professionals who can deliver the River City mortgage experience and are looking for a life/work balance.

"I'm thrilled that David Armstrong and River City Financial have joined Mortgage Architects as the company's first franchise," said Meini Ickert, Vice-President of National Sales for Mortgage Architects.  "Armstrong has exceptional financial services experience and River City Financial is a very well established brand in the Edmonton market.  It's exciting that our new franchise models now allow us to attract an independent brokerage like River City that is looking for the support and value programs that Mortgage Architects offers, while maintaining the reputation and recognition of their own brand."

ABOUT MORTGAGE ARCHITECTS INC.
Mortgage Architects is a national and Canadian-owned and operated mortgage brokerage focused on delivering mortgage-planning services to Canadians.  Lead planners require a proven track record of high professional standards and $25 million in yearly volume prior to joining the company. Lead and associate planners offer homeowners access to mortgage options from over 50 lenders, including major banks, credit unions, trusts and other lenders.  With this outstanding range of mortgages and lenders, the experienced mortgage planners of Mortgage Architects are helping more Canadians achieve their goals of homeownership and financial security. 

SOURCE MORTGAGE ARCHITECTS INC.

For further information:

www.mortgagearchitects.ca and www.powerofvalue.ca.

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MORTGAGE ARCHITECTS INC.

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