Close to half (47 per cent) of Canadians look for coupons or discounts
online or on their mobile devices
As a rule, 49 per cent of Canadians agree that they should never pay
AUSTIN, TX, July 3, 2013 /CNW/ - RetailMeNot.ca (www.retailmenot.ca), a digital coupon site in Canada, introduced the inaugural Canadian
edition of its Shoppers Trend Report. The monthly report summarizes
consumer research conducted in partnership with Angus Reid Forum (www.angusreidforum.com), which explores Canadian shopping habits, attitudes and behavior on
To mark the recent launch of RetailMeNot.ca, the report examines
deal-hunting behaviors among Canadian consumers who, simply put, are
very savvy about saving money on the products and services they buy
Coupons all around
All across Canada, consumers have one thing in common—they are looking
for great offers. We found that nearly half (47 per cent) of Canadians
look for coupons or discounts for non-grocery items by going online or
using their mobile devices.
Alberta ranks highest, with 56 per cent of respondents looking online or
on their mobile devices for discounts, followed by Ontario (52 per
cent), British Columbia (50 per cent) and Manitoba/Saskatchewan (44 per
Of Canadians ages 18 to 34, 60 per cent prefer to use their mobile
devices vs. 41 per cent of those ages 35 and over.
Canadians are proving to be big monthly spenders when it comes to
non-grocery items, such as clothes, electronics, home goods and
furnishings. Almost half (49 per cent) spend more than $100 a month,
with the largest spenders in Alberta (40 per cent) and Manitoba/
Saskatchewan (42 per cent) spending more than $200 a month.
Men (32 per cent) are spending in the more-than-$200-a-month category as
opposed to women (24 per cent);
Age doesn't seem to matter, with 30 per cent of both18- to 34-year-olds
and 35- to 54-year-olds spending more than $200 a month.
Both Americans and Canadians have expressed a continued interest in
paring back nonessential spending over the past couple of years. The
survey data found that 50 per cent of Canadians are spending less money
on smaller-priced items like DVDs than they did five years ago. In the
U.S., only 40 per cent of Americans are cutting back on DVDs. Americans
are cutting back the most on nights out, with 49 per cent saying they
are spending less on restaurant meals, compared with 44 per cent of
Of Canadian consumers ages 55 and older, 56 per cent have cut back on
new furnishings for their homes, compared to 28 per cent of 18- to
Canadians love to spend money on expensive groceries, with only 33 per
cent who agree they would spend less money than compared to 44 per cent
Travel and vacations are essential to Canadians with only 32 per cent
stating they would cut back while 40 per cent of Americans cut back on
Canadians find many advantages to using digital coupons:
55 per cent say it is easy to search for or find digital coupons.
41 per cent like that they can easily access the digital coupons to the
stores they love to shop.
34 per cent like the assortment of digital coupons from big-name stores.
31 per cent believe that there is always something available they can
Other digital coupon-benefit findings:
At 61 per cent, Albertans are the keenest on being able to search for
digital coupons online/via mobile.
Atlantic Canadians are most eager to find deals, with 55 per cent saying
they should never have to pay retail.
What Canadians want
We asked, and they told us. Frequency and relevancy rule. No more offers
that are a "once in a blue moon" deal or discounts for stores where
they never shop. Nearly 1 in 2 (47 per cent) Canadians want coupons or
discounts that are frequent and relevant (49 per cent). Canadians also
want offers from well-known retailers (70 per cent) as opposed to those
that are not widely known (30 per cent).
"Our survey reveals what we've known for a long time and highlights one
of the reasons we expanded into the Canadian market," says Josh
Harding, vice president of global operations for RetailMeNot, Inc.
"Consumers from Victoria to St. John's are smart shoppers who are
looking for great deals. We are giving our new consumers the experience
they are looking for with easy-to-find digital coupons that provide
great value with little effort."
Below are samples of some of the great deals available to Canadians:
Vistaprint.ca: Up to 50 per cent Off Business Cards, Postcards, Invitations and More
TOMS.ca: $5 Off $25 + Free Shipping (Ends 9/1/2013)
BathandBodyWorks.com: Up to 75 percent Off Semi-Annual Sale + Extra 20 per cent Off (Ends
Gapcanada.ca: Extra 30 per cent Off Sale Styles + Free Shipping on $50 (Ends
Sears.ca: Hot Summer Sale - Up to 50 percent Off (Ends 7/11/2013)
Survey Methodology: Canada
From June 18 to January 19, 2013, an online survey was conducted among a
sample of 1,507 Canadian residents 18 years and older who are Angus
Reid Forum panel members. The Angus Reid Forum is owned and operated by
Vision Critical. Individuals were sampled according to Census data to
be representative of the Canadian national adult population. The full
dataset has been statistically weighted according to the most current
gender, age, region and education (and in Quebec, language) Census data
to ensure a sample representative of the entire adult population of
Canada. The margin of error is +/-2.5per cent, 19 times out of 20.
Discrepancies in or between totals are due to rounding.
Survey Methodology: U.S.
The Finances Survey was conducted between March 25 and April 1, 2013,
among 1,101 U.S. residents ages 18 and over, using an email invitation
and an online survey. Quotas are set to ensure reliable and accurate
representation of the entire U.S. population ages 18 and over. Results
of any sample are subject to sampling variation. The magnitude of the
variation is measurable and is affected by the number of interviews and
the level of the percentages expressing the results.
In this particular study, the chances are 95 in 100 that a survey result
does not vary, plus or minus, by more than 3 percentage points from the
result that would be obtained if interviews had been conducted with all
persons in the universe represented by the sample. The margin of error
for any subgroups will be slightly higher.
RetailMeNot.com (www.retailmenot.ca) is a new digital coupon site in Canada. Our mission is to help
consumers save money and enjoy a hassle-free discount shopping
experience with retailers serving Canada. RetailMeNot.ca will actively
promote digital coupons, from thousands of retailers who do business
with Canadians. RetailMeNot.ca is operated by RetailMeNot, Inc., the world's leading marketplace for digital coupons.
Make sure to "like" RetailMeNot.ca on Facebook, follow us via Twitter @retailmenotca and add us on Google+. Consumers can sign up for RetailMeNot.ca's Online
Coupons Newsletter by visiting: http://www.retailmenot.ca/signup.
About RetailMeNot, Inc.
RetailMeNot, Inc. (www.retailmenot.com/corp/) is the world's leading digital coupon marketplace. The company's
websites enable consumers across the globe seeking to save money to
find hundreds of thousands of digital coupons from retailers.
RetailMeNot, Inc. experienced more than 450 million consumer visits to
its sites in 2012. The RetailMeNot, Inc. portfolio of coupon and deal
websites includes www.RetailMeNot.com, the leading digital coupon site in the United States; www.retailmenot.ca in Canada; www.VoucherCodes.co.uk, the leading digital coupon site in the United Kingdom; www.Deals.com in Germany; www.Actiepagina.nl, a leading digital coupon site in the Netherlands;
Bons-de-Reduction.com and www.Poulpeo.com, leading digital coupon and cash back sites in France; and www.Deals2Buy.com, a leading discount offer site in North America.
Be sure to "like" RetailMeNot, Inc. on Facebook and follow the company via Twitter @retailmenotinc.
+1 512 777 2897
+1 646 554 8873 mobile
+1 416 934 8011 office
For further information: