Reebok launches new fitness campaign with 250 person flash mob

TORONTO, Feb. 22, 2012 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:  At noon on Wednesday, February 22, a 15,000-pound shipping container descended from 30 ft. above Yonge and Dundas Square to reveal Reebok's new global campaign, The Sport of Fitness Has Arrived. Following the drop, a flash mob of 250 people filled the square and preformed an exciting fitness-inspired routine. CrossFit elite athletes, including the 2011 and 2010 Fittest Man on Earth, demonstrated a jaw-dropping CrossFit WOD (workout of the day).

The event was part of Reebok's global CrossFit campaign, recently launched in New York City and Paris, with London and Tokyo to soon follow. Toronto was the only Canadian city to reveal a launch within the international marketing campaign.


WEB Video Preview and Download link:

http://cnw.pathfireondemand.com/viewpackage.action?packageid=519

TIME OF POSTING:   4:00 PM EST
DATE OF POSTING:   Feb 22nd 2012

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact video@newswire.ca for access.


STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

Allison Stokes, Senior Publicist, rock-it promotions
allison@rockitpromo.com, 416-656-0707 ext 110

For assistance with Video On-Demand, please contact CNW at video@newswire.ca or (416) 863-5612.

CNW Video On-Demand http://cnw.pathfireondemand.com provides free, secure and easy-to-use broadcast quality material direct from our website to accredited journalists worldwide.

This material is offered for free and unrestricted news use.

 

Video with caption: "Video: Reebok launches The Sport of Fitness with 250 person flash mob ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120222_C6502_VIDEO_EN_10324.mp4&posterurl=http://photos.newswire.ca/images/20120222_C6502_PHOTO_EN_10324.jpg&clientName=CNW%20Broadcast%20Services&caption=Video%3A%20Reebok%20launches%20The%20Sport%20of%20Fitness%20with%20250%20person%20flash%0D%0Amob%0D%0A&title=Reebok%20launches%20The%20Sport%20of%20Fitness%20with%20flash%20mob%2C%2015%2C000%2Dpound%20shipping%20container%20and%20demonstrations%20by%20elite%20athletes&headline=VIDEO%20B%2DROLL%20AVAILABLE%20VIA%20CNW%20%2D%20Reebok%20launches%20The%20Sport%20of%20Fitness%20with%20flash%20mob%2C%2015%2C000%2Dpound%20shipping%20container%20and%20demonstrations%20by%20elite%20athletes

Image with caption: "Rich Froning Jr., Fittest Man on Earth, at the Reebok CrossFit launch today in Toronto. (CNW Group/CNW Broadcast Services)". Image available at: http://photos.newswire.ca/images/download/20120222_C6502_PHOTO_EN_10321.jpg

Image with caption: "The box has dropped! A flash mob of 250 CrossFitters descend on Yonge and Dundas square for the launch of Reebok CrossFit today in Toronto. (CNW Group/CNW Broadcast Services)". Image available at: http://photos.newswire.ca/images/download/20120222_C6502_PHOTO_EN_10322.jpg

SOURCE CNW Broadcast Services

For further information:

CNW VIDEO SERVICES, TORONTO (416) 863-5612

Profil de l'entreprise

CNW Broadcast Services

Renseignements sur cet organisme

CNW Video Services

Renseignements sur cet organisme


FORFAITS PERSONNALISÉS

Jetez un coup d’œil sur nos forfaits personnalisés ou créez le vôtre selon vos besoins de communication particuliers.

Commencez dès aujourd'hui .

ADHÉSION À CNW

Remplissez un formulaire d'adhésion à CNW ou communiquez avec nous au 1-877-269-7890.

RENSEIGNEZ-VOUS SUR LES SERVICES DE CNW

Demandez plus d'informations sur les produits et services de CNW ou communiquez avec nous au 1‑877-269-7890.