RED BULL MUSIC ACADEMY 2011 - MADRID, SPAIN - RELOCATION ANNOUNCEMENT

- Application deadline extended to April 26: Canadian producers, instrumentalists, and vocalists are invited to apply to be part of the Academy in Spain -

TORONTO, April 19 /CNW/ - After traveling the globe with previous editions held in Barcelona, Toronto, Cape Town, Sao Paulo, London, and Melbourne, the Red Bull Music Academy 2011 is set to touch down in the exceptional surroundings of Matadero Madrid. Set in one of the most remarkable industrial architecture sites of early 20th century Madrid, the industrial complex is currently being transformed into the Spanish capital's biggest centre for contemporary creation. With a new application deadline, Canadian artists can apply until April 26 to be part of the 2011 Academy. The application form can be downloaded from www.redbullmusicacademy.com and should be sent to Academy HQ with a music demo.

The Red Bull Music Academy - to be held from October 23 to November 25, 2011 - will lay the foundation for musical activities at Matadero Madrid. Through the collaboration with the City Council's Department of the Arts, it is ensured that the Academy space will live on as a cultural hub - and that the music won't stop in years to come. This unique opportunity will also allow for a new level of set-up and design at the studios built for the Academy 2011. The location aims to foster an integral approach to culture and to become a vibrant laboratory for the development of new cross-disciplinary projects in performing & visual arts, design, music, dance, architecture, urban planning, landscape design, fashion, literature, cinema, and thought.

While we are happy to announce that we have found an extraordinary location for this year's edition of the Red Bull Music Academy, we would also like to emphasize again how difficult the decision was not to hold the Academy main event in Japan.

Setting up an Academy is a year-long process of establishing links with local artists and cultural institutions, creating a dedicated local team of about 100 people, securing international lecturers, dealing with authorities regarding permissions, booking nights in conjunction with local promoters, as well as building studios and refurbishing a building as an inspirational space.

Our involvement in and contribution to the musical landscape in Japan will not stop. To the contrary, we will build on the strong networks and close ties that have evolved throughout the process of preparing the Academy. We will continue to host workshops, gigs, Red Bull Music Academy Radio sessions and festival stages as we did at SónarSound Tokyo, as well as setting up international showcases for Japanese culture: in Madrid and beyond.

Red Bull Music Academy Madrid 2011
Workshop 1: October 23 - November 4, 2011
Workshop 2: November 13 - November 25, 2011
Application period extended - New deadline: April 26, 2011

For more information on Red Bull Music Academy, please visit:

www.redbull.ca/rbma
www.rbma.exclaim.ca
www.redbullmusicacademy.com
www.facebook.com/redbullmusicacademy
www.redbullmusicacademyradio.com

Red Bull Content Pool: Free for editorial usage

Through the Red Bull network, hi-res video and still images are captured and made immediately available for editorial use for all media channels including television, film, print, mobile, and digital. The content is centrally located in the Red Bull Content Pool for media partners at www.redbullcontentpool.com.

SOURCE Red Bull Canada

For further information:

For all media inquiries, please contact:

Preeti Torul 
Communications Coordinator - Culture
Red Bull Canada
O: 416.542.7465 / C: 416.985.3433
E: Preeti.Torul@ca.redbull.com

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