RED AND WHITE IS THE NEW BLACK! DEALUXE.CA IS LIVE: CANADIAN FASHIONISTAS REJOICE

TORONTO, May 2 /CNW/ - Style-savvy Canadians will now have access to current, in-season fashions from contemporary designers - all with the click of a Canadian mouse.  Launching today, Dealuxe.ca is a Canadian-based online shopping destination offering the best in contemporary fashion, accessories and beauty products - all accessible from the comfort, convenience and privacy of home.  Joanna Track, founder of the online trend-spotting website Sweetspot.ca, is the CEO and leading force behind Dealuxe.

"There's been a huge gap in the market for a purely Canadian online fashion retailer and our goal at Dealuxe is to assume leadership of the category," says Joanna Track, founder and CEO, Dealuxe, noting that major Canadian retailers like Holt Renfrew and The Hudson's Bay Company have been slow to fully embrace the e-commerce trend. 

Dealuxe will redefine the online retail landscape in Canada and eliminate the obstacles and frustrations of purchasing from U.S. and international retailers -from unexpected cross-border shipping fees to additional duties -- by offering contemporary designer fashions anytime, anywhere. Dealuxe is more than a shopping website - it's a fashion destination that will offer unique editorial features, exclusive deals and a superior customer service experience for Canadians far and wide.

Dealuxe presents styled merchandise and lifestyle looks, along with individual product shots for hundreds of products from some of the most sought after contemporary brands including Rebecca Minkoff, Smythe, James Perse, J Brand, House of Harlow, Foley & Corinna, Rich & Skinny, Three Dots, Velvet, and Joie.  Dealuxe will also be the home to a number of designer partnerships, including a unique exclusive partnership with Toronto's Gee Beauty.

The site features editorial content offering expert tips, tricks and insights into the latest fashion trends and instant "get that look" ideas. Every week the site will offer new and unique products and, fulfilling its namesake and putting the 'Deal' in Dealuxe, they will also offer weekly flash sales and exclusive promotions.

"According to Forbes April 2011 top ten trends to watch, online shopping is about to explode and now Canadian shoppers can get in on the action," said Track.  "Dealuxe has secured a number of amazing international and Canadian brands and they'll be available with no hassles, no hidden costs and right at your doorstep.  From Newfoundland to Nunavut, Dealuxe is making in-season fashion accessible to Canadians far and wide."

For more details and deals - sign up at www.dealuxe.ca and join the online shopping revolution from our home and native land!

Oh Canada! Shop from your home + native land. Oh Canada! Shop from your home + native land.


SOURCE Dealuxe

For further information:

or interview coordination, please contact:

Deb McCain/Libby Stunt
Veritas Communications
mccain@veritascanada.comstunt@veritascanada.com
416-402-5681/416-955-4786

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Dealuxe

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