TORONTO, May 2 /CNW/ - Style-savvy Canadians will now have access to
current, in-season fashions from contemporary designers - all with the
click of a Canadian mouse. Launching today, Dealuxe.ca is a Canadian-based online shopping destination offering the best in contemporary fashion, accessories and beauty products - all accessible from the comfort, convenience and privacy of
home. Joanna Track, founder of the online trend-spotting website Sweetspot.ca, is the CEO
and leading force behind Dealuxe.
"There's been a huge gap in the market for a purely Canadian online
fashion retailer and our goal at Dealuxe is to assume leadership of the
category," says Joanna Track, founder and CEO, Dealuxe, noting that
major Canadian retailers like Holt Renfrew and The Hudson's Bay Company
have been slow to fully embrace the e-commerce trend.
Dealuxe will redefine the online retail landscape in Canada and
eliminate the obstacles and frustrations of purchasing from U.S. and
international retailers -from unexpected cross-border shipping fees to
additional duties -- by offering contemporary designer fashions
anytime, anywhere. Dealuxe is more than a shopping website - it's a
fashion destination that will offer unique editorial features,
exclusive deals and a superior customer service experience for
Canadians far and wide.
Dealuxe presents styled merchandise and lifestyle looks, along with
individual product shots for hundreds of products from some of the most
sought after contemporary brands including Rebecca Minkoff, Smythe,
James Perse, J Brand, House of Harlow, Foley & Corinna, Rich & Skinny,
Three Dots, Velvet, and Joie. Dealuxe will also be the home to a
number of designer partnerships, including a unique exclusive
partnership with Toronto's Gee Beauty.
The site features editorial content offering expert tips, tricks and
insights into the latest fashion trends and instant "get that look"
ideas. Every week the site will offer new and unique products and,
fulfilling its namesake and putting the 'Deal' in Dealuxe, they will
also offer weekly flash sales and exclusive promotions.
"According to Forbes April 2011 top ten trends to watch, online shopping
is about to explode and now Canadian shoppers can get in on the
action," said Track. "Dealuxe has secured a number of amazing
international and Canadian brands and they'll be available with no
hassles, no hidden costs and right at your doorstep. From Newfoundland
to Nunavut, Dealuxe is making in-season fashion accessible to Canadians
far and wide."
For more details and deals - sign up at www.dealuxe.ca and join the online shopping revolution from our home and native land!
Oh Canada! Shop from your home + native land. Oh Canada! Shop from your
home + native land.
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