READER'S DIGEST LEADS THE PACK BASED ON THE RECENT BAV REPORT

MONTREAL, May 18 /CNW Telbec/ - Reader's Digest achieved the highest score of any magazine brand measured by Canada's largest independent brand equity survey (The Brand Asset Valuator study by Young & Rubicam Canada Ltd). The study reports that Reader's Digest is among the brand leaders when it comes to brand strength and brand stature, reinforcing Reader's Digest position as a highly-trusted brand leader within the Canadian marketplace.

"This study clearly shows that our multi-platform strategy is resonating with consumers," says Tony Cioffi, President Reader's Digest Canada. "We are very proud of our brand and its increasing presence in the digital space allowing us to have a favourable and relevant position in the lives of consumers."

The study revealed that the Reader's Digest brand is seen as highly respected, trusted, principled and democratic, while quality and integrity represented the earned, cornerstone qualities of the brand. In comparison to its print competitors, Reader's Digest scored highly on the differentiation, relevance, esteem and knowledge pillars of the study, reinforcing the brand's overall resonance with Canadians. The study also revealed that Reader's Digest excelled in those attributes that take time to both develop and demonstrate.

About Reader's Digest: Reader's Digest is a leading Canadian multi-brand media and marketing company that educates, entertains and inspires, connecting audiences throughout Canada. It publishes five magazines, including Reader's Digest and Sélection, Canada's most read magazines with 6.8 million readers a month. In 2008, it launched Best Health, a healthy lifestyle magazine for Canadian women and More of Our Canada, a companion magazine to the very popular Our Canada magazine. Along with being a premier publisher of books, music and video products, it operates a network of branded websites in Canada, including readersdigest.ca, selection.ca, ourcanada.ca, besthealthmag.ca, plaisirssante.ca, allrecipes.ca, allrecipes.qc.ca and tasteofhome.com.

About Brand Asset Valuator: The Brand Asset Valuator is a worldwide brand equity study in syndication since 1993, and is a proprietary research tool of Young and Rubicam. The 2010 Canadian study is based on a nationwide sample of 6,694 respondents measuring individual brand attributes and diagnostics throughout 90 different categories.

SOURCE Reader's Digest

For further information:

Annie Péloquin, Public Relations Director
Reader's Digest Canada
514-940-7328
annie_peloquin@readersdigest.com

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