READER'S DIGEST LAUNCHES NEW DIGITAL OFFERINGS

MONTREAL, Feb. 9 /CNW Telbec/ - With a strong commitment to their multi-brand, multi-platform strategy, Reader's Digest is excited to announce the launch of several new branded digital initiatives in 2011.  The re-launch involves new and improved branded websites—readersdigest.ca, selection.ca and ourcanada.ca—all of which are designed to enhance the online experience of users with new channels, new tools and interactive offerings, a series of apps and much more.

"The redesign enables us to present our users and clients alike with a new and improved digital experience," shares Yann Paquet, Vice-President, Digital Media and Strategic Partnerships. "From changes to the visual design and brand identity of readersdigest.ca to new tools and improved content and channels, we have enhanced user experience and engagement, as well as developed new opportunities for our advertisers."

Some of the new and revamped channels unveiled on readersdigest.ca and selection.ca include: Food & Recipes, Health & Well-Being, Home & Garden, Pets, Travel, Jokes & Fun, Games and Contests. And to further demonstrate Reader's Digest's digital growth and commitment, the redesign also launches the release of a series of innovative and exclusive custom apps. An inaugural "Jokes and Fun" app is released today and will be free to users and additional offerings of original apps will follow each month throughout 2011.

"Reader's Digest has continued to respond to the ever-changing and evolving needs of their audiences, both in print and online," adds Tony Cioffi, President and CEO, Reader's Digest Canada. "We are thrilled to present clients with a variety of new digital products and advertising opportunities to help complement their 2011 campaigns and with that, continue leveraging our multi-platform, multi-brand approach."

ABOUT READER'S DIGEST:
Reader's Digest is a leading Canadian multi-brand media and marketing company that educates, entertains and inspires, connecting audiences throughout Canada. It publishes five magazines, including Reader's Digest and Sélection, Canada's most read magazines with 7.3 million readers a month. In 2008, it launched Best Health, a healthy lifestyle magazine for Canadian women and More of Our Canada, a companion magazine to the very popular Our Canada magazine. Along with being a premier publisher of books, music and video products, it operates a network of branded websites in Canada, including readersdigest.ca, selection.ca, ourcanada.ca, besthealthmag.ca, plaisirssante.ca, allrecipes.ca, allrecipes.qc.ca and tasteofhome.com.

SOURCE Reader's Digest

For further information:

please contact:

Kelly Hyatt       Susan Zuzinjak
smitten creative boutique     smitten creative boutique
905-599-1132       416-782-5879
kelly@smittencreative.com     susan@smittencreative.com

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