HALIFAX, July 10, 2013 /CNW/ - RBC has invested in its operations in one
of the fastest growing areas in Atlantic Canada with a new RBC Retail Store. Located at 231 Champlain Street in Dieppe, this new retail store is
the first of its kind in New Brunswick. With the Dieppe store, RBC 29
branches in New Brunswick and 114 across Atlantic Canada.
The new store offers a fresh take on the bank branch experience with
interactive advice areas, "touch" or surface screen technology, and a
more open area for customers. It is designed to support the customer's
"life events" such as purchasing a home or saving for retirement,
offering solutions to help clients make sound financial decisions.
"Dieppe seems to be growing bigger by the day and we are thrilled to
provide the area with a unique client experience to support their
financial decisions," said Lisette Michaud-Carrier, RBC's regional
vice-president for Eastern N.B. & P.E.I. "The reaction from residents
has been overwhelmingly positive, we are receiving tons of fantastic
feedback from new and existing clients alike. They love the new retail
store, the technology, the convenience of evening and Saturday hours,
and of course, the always helpful RBC team."
RBC Retail Stores offer:
A casual atmosphere where clients can ask questions or gather
information on their own and get personal tailor-made advice
State of the art interactive technology to help clients get answers to
the financial questions they find important
Increased staff interaction to assist clients with their banking needs
Events and seminars for all clients and members of the community
Dieppe customers have access to a full team of mobile professionals
including small business bankers, commercial bankers, financial
planners, investment and retirement planners, and mortgage specialists.
To celebrate the opening, RBC is making a $10,000 donation to Habitat
for Humanity's Moncton chapter.
"This is our way of marking this special occasion and giving back to the
community that has so enthusiastically supported us," said Amy Lynn
Ellis, manager of RBC's Dieppe store. "We invite everyone to drop by
for a tour of the store at 231 Champlain Street."
RBC has the largest branch and ATM network and the strongest geographic
reach from coast to coast with over 1,200 branches - 17 per cent more
than the closest competing financial institution - and 4,227 ATMs
across the country. The newly designed retail stores are part of RBC's
commitment to evolving its branch network into a best in class retail
store and advice centre by addressing clients' four key needs: service,
advice, access and convenience, and value for money.
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate
under the master brand name RBC. We are Canada's largest bank as
measured by assets and market capitalization, and among the largest
banks in the world, based on market capitalization. We are one of North
America's leading diversified financial services companies, and provide
personal and commercial banking, wealth management services, insurance,
investor services and wholesale banking on a global basis. We employ
approximately 80,000 full- and part-time employees who serve more than
15 million personal, business, public sector and institutional clients
through offices in Canada, the U.S. and 49 other countries. For more
information, please visit rbc.com.
RBC supports a broad range of community initiatives through donations,
sponsorships and employee volunteer activities. In 2012, we contributed
more than $95 million to causes worldwide, including donations and
community investments of more than $64 million and $31 million in
SOURCE: RBC Royal Bank
For further information:
Trish Vardy, RBC Public Affairs, Atlantic Canada, 902 421-4105, firstname.lastname@example.org