1.3 Million Viewers Make Travel+Escape Their Destination
National Audience Sees Massive Increase During Launch Week
For additional information, please visit: www.GlassBOX.tv/Media
TORONTO, Nov. 17, 2011 /CNW/ - Travel+Escape saw considerable audience growth after re-launching the channel on
October 31st, 2011. Confirmed national launch week numbers show viewers flocking to
check out the hottest new destination on television.
Almost 1.3 million viewers tuned in between Oct 31 - Nov 6 (Nationally, Adults 2+) - an
audience growth of almost 500% versus pre-launch data. Adding to the
momentum, the key advertising demo of A25-54 saw over 600% growth with
626,000 viewers tuning in nationally. Contributing to the success were
key performing series Ghost Adventures, Bizarre World with Andrew Zimmerman, Piers Morgan On, Chefs Run Wild, and Gourmet Escapes.
The updated Travel+Escape channel re-launched with a bold new look, over 300 hours of fresh
programming fare and a robust website to complement the channel. The
channel features other popular lifestyle series including Anthony Bourdain: No Reservations, Ian Wright: Out of Bounds, Fishing Adventurer and Bizarre Foods.
Source: All data based BBM Canada PPM Total Canada AMA (000), Ind2+ &
GlassBOX Television Inc. is an integrated media company that owns and operates Canadian specialty
television networks AUX (focused on music and music culture), BITE TV
(focused on satirical comedy shorts, sitcoms and movies) and the newly
acquired Travel+Escape channel (home of top-rated travel and adventure
themed programs). The company's digital publishing division operates
broadband portals, blogs, mobile sites and applications while
representing the Canadian online advertising inventory of several major
international brands including AllMusic.com, AllHipHop.com, NME.com in addition to SPIKE.com, VH1.com, GAMETRAILERS.com, ATOM.com, TVLAND.com and LOGOTV.com. (www.GlassBOX.tv)
Travel+Escape is the home of top rated travel themed Television programs with
entertaining hosts, compelling stories and exotic locations. The
channel features popular lifestyle series including Anthony Bourdain: No Reservations, Ghost Adventures, Gourmet Escapes and Piers Morgan On. (www.TravelandEscape.ca)
SOURCE GlassBOX Television Inc.
For further information:
Nikki Lamb Tudico