/R E P E A T -- Sunny, South Getaways Keep It All In The Family!/

The 'Multi-Generation Vacation' may have swept the nation - but young or old -
there are travel health risks we all need to know before we go

VANCOUVER, Nov. 22, 2011 /CNW/ - Canadians are packing up their passports, sun hats and sunscreen and are headed south - this year with kids and grandparents in tow. A new trend is emerging - the multi-generation vacation.  In fact, new research supported via a grant from GlaxoSmithKline Inc. shows many Canadians say they are planning a vacation to a Caribbean or southern sun destination in the near future1 and half of Canadians would consider a sunny vacation with either their parents or their children. 2, 3 

"From grandma and grandpa to tots and teens - over the past few years I've seen more and more Canadians taking trips with their families.  It's become a significant trend," says Dr. Wayne Ghesquiere, infectious disease and tropical medicine specialist. "While many Canadians will fly south this winter, it's important that they all seek medical travel advice before they go as many are unaware of the different health risks they face."

New research shows we're not as prepared as we think.  On Wednesday, November 23rd, speak with Victoria-based tropical medicine specialist, Dr. Wayne Ghesquiere, and learn about:

  • More results from the recent poll including:
    • The biggest reason for the multi-generation vacation
    • The trends in British Columbia
    • The biggest reasons families are choosing the sunny south
    • How many Canadians feel travel health advice is essential prior to travel
  • The health risks Canadians should be aware of when travelling to the Caribbean or other southern sun destinations
    • Top tropical health traps to avoid
    • Which family member is the most likely to get sick?
  • Tips for how Canadians can protect themselves and their families when travelling

___________________________

i 2011 Leger Marketing poll of Canadians' Attitudes on Travel Trends and Health p. 1

ii 2011 Leger Marketing poll of Canadians' Attitudes on Travel Trends and Health p. 6

iii 2011 Leger Marketing poll of Canadians' Attitudes on Travel Trends and Health p. 6


SOURCE Environics Communications, Inc.

For further information:

To book an interview, please contact:
Jaclyn Crawford
Environics Communications
416-969-2728
jcrawford@environicspr.com

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Environics Communications, Inc.

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