Community-based Healthcare Professionals Unite to 'CEASE' Smoking in
OTTAWA, Feb. 2 /CNW/ - Smoking is the leading cause of preventable death
and illness in Ontario.1 Despite this, 15 per cent of the population, provincially, continues
to smoke.2 The Central East Association for Smoking Elimination (CEASE) is making
great strides to promote best practices, through advocacy and the
dissemination of information, to help Ontarians curb their addiction to
"CEASE is a group of local pharmacists, nurses, doctors and dentists who
have joined forces to assist people in quitting smoking," says Jane
Ling, BScPhm R.Ph and President of CEASE. "Through our ongoing
efforts, we want to encourage other communities to establish a more
teamed approach to smoking cessation involving support from all fields
At the upcoming Third Annual Ottawa Conference - State of the Art
Clinical Approaches to Smoking Cessation, February 4-5, 2011, CEASE
will highlight some of the initiatives that have been implemented at
the community level to support smokers in their journeys to become
LAYING THE GROUNDWORK
Since it was founded in 2008, CEASE has pioneered new ways to shed light
on the severity of tobacco addiction and its impact on Durham Region,
and Ontario as a whole.
Metroland Quit Smoking Challenge
Featured in Durham Region's Metroland Media in 2009, CEASE helped to
support smokers during a six-week quitting challenge following the
struggles and victories of three local smokers as they attempted to
butt out for good.
According to Jane Ling, "The purpose of the challenge was to demonstrate
how quitting smoking successfully requires a multi-faceted team
approach and also requires ongoing counseling and an effective smoking
cessation aid. Only seven per cent of smokers will manage to quit cold
turkey, yet smoking cessation medications are not made widely
available. As a start, CEASE encourages government to cover the cost
of these treatments for people receiving social assistance."
Central East Ontario Hospital-based Smoking Cessation Initiative
The Central East (CE) LHIN was established to lead the creation of an
integrated sustainable healthcare system that ensures better health,
better care and better value for money. The CE LHIN has set a Strategic
Aim of reducing the impact of vascular disease and related conditions
by 10 per cent by 2013 - saving 10,000 in-patient hospital days across
A correlation between smoking and hospitalization, illness and death
related to vascular diseases exists.3 As such, a smoking cessation initiative targeting hospitalized
patients is being designed in collaboration with the CE LHIN to
implement a hospital-based smoking cessation initiative for inpatients.3
"In partnership with hospital medical and administrative leaders, public
health agencies, primary care providers, Cancer Care Ontario, community
and hospital pharmacy, the pharmaceutical industry, and CEASE, the CE
LHIN is developing a plan to embed smoking cessation into clinical
practice for patients admitted to hospital. The Ottawa Heart
Institute's Model for Smoking Cessation is a national best practice
which we are eager to implement in the CE LHIN," explains Ms. Ling.
"We are looking to roll-out in a phased approach based on the four
public health agency catchment areas within the LHIN. Our goal is to
support smokers to quit by improving the integration of smoking
cessation supports from time of admission to hospital through to their
recovery at home."
The CE LHIN project will align with Government directions for a
provincial Tobacco Control Strategy.3
Since 2007, the CE LHIN has hosted an annual symposium for health
service providers - their staff, physicians, board members and administrators - and community leaders and residents from across the Central East
region. This year's symposium, which is being held on May 31st at the Ajax Convention Centre, is focused on the system's role in
improving quality. Information on how to participate in the May event
will be posted on the CE LHIN's website at www.centraleastlhin.on.ca.
CEASE was founded in October 2008 by a small group of collaborative
Durham Region Healthcare Professionals who were passionate about
helping patients with smoking cessation. It was originally called the
Durham Region Smoking Cessation Network (DRSCN).
The founding group consisted of two local family physicians, a dentist,
cardiologist, public health nurse, two pharmacists, and two
representatives from the pharmaceutical industry.
In January 2010, it was decided to change the name to CEASE (Central
East Association for Smoking Elimination) to align with the Central
East LHIN (Local Health Integration Network) to expand our area, our
membership and our initiatives.
NOTES TO EDITOR
Individuals looking to quit smoking should speak to an allied healthcare
An effective quit plan can help you:4
Keep track of your smoking
Practice spending time with no cigarettes
Set a quit date
Get support from others
Eliminate smoking triggers from home and car
Quit plans help you identify:4
Substitutes for smoking
Strategies for dealing with cravings
Situations when you normally smoke
How you can reward yourself for not smoking
How to get back on track if you slip by smoking after your quit date
1 Cancer Care Ontario. Facts about Tobacco. http://www.cancercare.on.ca/cms/one.aspx?objectId=8124&contextId=1377. Accessed January 2011.
2 Canadian Tobacco Use Monitoring Survey (CTUMS). Smoking Prevalence
1999 - 2009. http://www.hc-sc.gc.ca/hc-ps/tobac-tabac/research-recherche/stat/_ctums-esutc_prevalence/prevalence-eng.php. Accessed January 2011.
3 Central East LHIN. Central East Local Health Integration Network CEO
Report to the Board, October 2010. http://www.centraleastlhin.on.ca/uploadedFiles/Home_Page/Board_of_Directors/Board_Meeting_Submenu/4.3_-_CEO_Report.pdf. Accessed January 2011.
4 Durham Region Health Department. You Have it in You to Quit! http://www.durham.ca/departments/health/idt/cessation/quitProgResources.pdf. Accessed January 2011.
SOURCE Central East Association for Smoking Elimination (CEASE)
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