Quit Exchange helps tobacco users and friends work together on quitting

Newest tool in Don't Quit Quitting Campaign

ONTARIO, Nov. 8, 2011 /CNW/ - A new Facebook application has launched today that encourages someone ready  to quit smoking to challenge a friend to support them by offering up something in a "quit exchange."

"Designed for social media users, the Quit Exchange request can be started by those who want to help a friend quit or by someone ready to quit who wants to challenge a friend to support them," said Central East Tobacco Control Area Network (CETCAN) Co-ordinator Cindy Baker-Barill.

"The 20-24 age group represents the largest group of people who smoke in the province," said Ann Burke, a spokesperson with Smokers' Helpline. "Yet they can be the hardest to reach because many don't access traditional media outlets like radio and newspapers. The Quit Exchange reaches them where they spend a lot of their time - on social media sites."

The Central East TCAN is one of seven networks collaborating to design the Quit Exchange application. TCAN's are funded by the Ontario Governments Smoke-Free initiative.

The Quit Exchange is the second phase of the Don't Quit Quitting campaign, which is now launching province-wide, with a goal to provide cessation supports for young adults to help them break their tobacco addiction. Don't Quit Quitting celebrates quit attempts - including failed attempts - as a positive step towards quitting for good. Research shows that most tobacco users must make several quit attempts before they have long-term success.

"We know quitting is very hard," added Baker-Barill. "The campaign components have all been developed so you don't have to do it alone.  You can share the experience with a friend and support each other to stay on track. And if you slip up, you have the power of social influence to support your next quit attempt."

Also available on the www.dontquitquitting.ca site is a Quit Counter that allows users to track information about their quit attempt such as the amount of money saved, number of cigarettes not smoked and smoke-free hours. This information can then be shared with friends and followers via Facebook or Twitter so friends can lend support. And if a user slips up, they can click the "No Regrets Reset Button" and start again.

For more information visit www.dontquitquitting.ca

About  the Central East Tobacco Control Area Network:

The CETCAN structure was initiated in September 2005. Membership includes representation from the six health units (Durham Region Health Department; Haliburton, Kawartha, Pine Ridge District Health Unit; Regional Municipality of Peel Health Department; Peterborough County-City  Health Unit; Simcoe Muskoka District Health Unit; and  York Region Health Department), Ontario Tobacco Network (OTN), Program Training  and Consultation Centre (PTCC), and Smokers' Helpline (SHL). The main priorities of the TCAN are to create an environment for networking, sharing  information, creating regional synergy and to plan for and carry out regional  activities. The activities support and enhance local Smoke-Free Ontario (SFO) efforts as well as provincial directions.

SOURCE Central East Tobacco Control Area Network (CETCAN)

For further information:

Media inquiries:

Cindy Baker-Barill, Central East Tobacco Control Area Network Co-ordinator
Simcoe Muskoka District Health Unit
705  321-1278
Cindy.Baker-Barill@smdhu.org

Profil de l'entreprise

Central East Tobacco Control Area Network (CETCAN)

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