Newest tool in Don't Quit Quitting Campaign
ONTARIO, Nov. 8, 2011 /CNW/ - A new Facebook application has launched
today that encourages someone ready to quit smoking to challenge a
friend to support them by offering up something in a "quit exchange."
"Designed for social media users, the Quit Exchange request can be
started by those who want to help a friend quit or by someone ready to
quit who wants to challenge a friend to support them," said Central
East Tobacco Control Area Network (CETCAN) Co-ordinator Cindy
"The 20-24 age group represents the largest group of people who smoke in
the province," said Ann Burke, a spokesperson with Smokers' Helpline.
"Yet they can be the hardest to reach because many don't access
traditional media outlets like radio and newspapers. The Quit Exchange
reaches them where they spend a lot of their time - on social media
The Central East TCAN is one of seven networks collaborating to design
the Quit Exchange application. TCAN's are funded by the Ontario
Governments Smoke-Free initiative.
The Quit Exchange is the second phase of the Don't Quit Quitting
campaign, which is now launching province-wide, with a goal to provide
cessation supports for young adults to help them break their tobacco
addiction. Don't Quit Quitting celebrates quit attempts - including
failed attempts - as a positive step towards quitting for good.
Research shows that most tobacco users must make several quit attempts
before they have long-term success.
"We know quitting is very hard," added Baker-Barill. "The campaign
components have all been developed so you don't have to do it alone.
You can share the experience with a friend and support each other to
stay on track. And if you slip up, you have the power of social
influence to support your next quit attempt."
Also available on the www.dontquitquitting.ca site is a Quit Counter
that allows users to track information about their quit attempt such as
the amount of money saved, number of cigarettes not smoked and
smoke-free hours. This information can then be shared with friends and
followers via Facebook or Twitter so friends can lend support. And if a
user slips up, they can click the "No Regrets Reset Button" and start
For more information visit www.dontquitquitting.ca
About the Central East Tobacco Control Area Network:
The CETCAN structure was initiated in September 2005. Membership
includes representation from the six health units (Durham Region Health
Department; Haliburton, Kawartha, Pine Ridge District Health Unit;
Regional Municipality of Peel Health Department; Peterborough
County-City Health Unit; Simcoe Muskoka District Health Unit; and
York Region Health Department), Ontario Tobacco Network (OTN), Program
Training and Consultation Centre (PTCC), and Smokers' Helpline (SHL).
The main priorities of the TCAN are to create an environment for
networking, sharing information, creating regional synergy and to plan
for and carry out regional activities. The activities support and
enhance local Smoke-Free Ontario (SFO) efforts as well as provincial
SOURCE Central East Tobacco Control Area Network (CETCAN)
For further information:
Cindy Baker-Barill, Central East Tobacco Control Area Network Co-ordinator
Simcoe Muskoka District Health Unit