Quebec Winter Carnival wins Event of the Year award at the Canadian Tourism Awards

QUÉBEC, Nov. 25, 2011 /CNW Telbec/ - The resounding success of the 57th annual Quebec Winter Carnival, in collaboration with Loto-Quebec, has allowed the organization to take the prestigious 2011 Event of the Year, awarded annually with the goal of recognizing excellence in the Canadian Tourism Industry. The Carnival team received the prize during the Canadian Tourism Awards on Thursday in Ottawa.

For Jean Pelletier, General Director of Quebec Winter Carnival, "This proof of recognition is the result of strategic choices over the last few years. Every year, we strive to offer things that have never been seen before and to create the most innovative and audacious programming. Carnival continues to prove its popularity with international visitors, tourists, and overseas media."

Over the course of the last few years, we have made a huge effort to improve our product and to meet the expectations of our visitors who are seeking a truly unique Quebec experience. The addition of new sites and shows, adding exciting sports, an amazing nightlife, and family-friendly activities have allowed us to improve the quality of our tourism services and highlight the spirit of the celebrations. By creating strong attractions and reinforcing traditional and classic activities, Carnival has been innovating and positioning itself as the benchmark for winter festivals offering a complete tourist experience in a unique atmosphere to Canadians and Quebecers.

NUMBERS THAT SPEAK FOR THEMSELVES…

  • GDP added value to Quebec : $30.8 M
  • Incidental tax revenues to both Provincial and Federal Governments: $10.1 M
  • Jobs created or supported: 629

CARNIVAL SHOWS ITS COLOURS!
From January 27 to February 12, Carnival continues the momentum by offering a more colourful and variety-filled program. The official program will be available online at carnival.qc.ca, from January 5, 2012.

Image with caption: "From left to right: Mr. Barry Smith, President and CEO of the Metro Toronto Convention Centre; Mr. Jean Pelletier, Executive Director of the Québec Winter Carnival; Mr. Raymond Côté, Member of Parliament for Beauport-Limoilou (CNW Group/Carnaval de Québec)". Image available at: http://photos.newswire.ca/images/download/20111125_C9413_PHOTO_EN_7251.jpg

SOURCE Carnaval de Québec

For further information:

Patrick Lemaire
Head of Media Relations
Carnaval de Québec, Telephone: 418-626-3716, ext 260
patrick.lemaire@carnaval.qc.ca

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