New programs will help consumers and businesses manage electricity costs
AJAX, ON, Feb. 28 /CNW/ - Veridian's residential and business customers
will today begin hearing the message Save ON Energy! as an extensive
multimedia awareness campaign is launched to explain how
consumers can conserve energy and better manage their electricity costs.
The campaign conveys that
it is now easier than ever to participate in conservation through new
and existing programs.
The four-week campaign, being undertaken by the Ontario Power Authority
and local electricity distribution companies (LDCs), features a
comprehensive mix of television, radio, outdoor and online components.
The campaign builds on several years of successful efforts that have
already helped many Ontarians embrace energy efficiency and
conservation. Veridian will educate its customers and deliver the
province-wide conservation programs by utilizing its website, bill
inserts, and appearances at community, retailer and business events.
"Veridian recognizes that conservation is a key piece of the puzzle when
it comes to addressing Ontario's electricity supply mix and protecting
the environment," said Eryn Wishnowski, Veridian's residential
conservation program manager. "In a time of rising energy costs and
increasing attention to environmental impacts of energy use, Veridian's
delivery of the province-wide conservation programs will provide
customers with the information and tools they need to effectively
manage their electricity use."
As a unifying feature, the campaign introduces Ontarians to a new
tagline that captures the essence of these province-wide conservation
programs and will become increasingly familiar over the coming months
and years: "saveONenergy." This targeted message will be combined with
the "Cleaner Ontario" mark, which will be featured on all conservation
messages delivered together with LDCs as a symbol of consistency and
unity of conservation among throughout the province.
"Veridian is proud of the leadership and innovation it has shown among
the utilities in Ontario in the development and distribution of
innovative programs and services to promote energy conservation to our
residential and business customers," commented Michael Angemeer,
Veridian's president and CEO. "The new saveONenergy programs make it
easier for our customers to recognize and participate in programs that
can help them save energy, manage their electricity costs and
contribute to a culture of conservation."
The campaign supports the Government of Ontario's Long-Term Energy Plan
by boosting conservation and empowering consumers and businesses to
better manage their electricity use and costs. Since 2005, the
province's conservation efforts have saved more than 1,700 MW of
electricity, equivalent to taking more than half a million homes of the
Full details about programs and related savings can be found at www.saveonenergy.ca.
About Veridian Connections
Veridian Connections Inc. safely and reliably delivers electricity to
more than 113,000 customers in the Cities of Pickering and Belleville,
the Towns of Ajax, Port Hope and Gravenhurst, and the communities of
Bowmanville, Newcastle, Orono, Port Perry, Beaverton, Sunderland and
Cannington. Veridian Connections Inc. is a wholly owned subsidiary of
Veridian Corporation. The City of Pickering, the Town of Ajax, the
Municipality of Clarington and the City of Belleville jointly own
Veridian Corporation. For more information about Veridian, visit www.veridian.on.ca.
About Ontario Power Authority
The Ontario Power Authority is responsible for ensuring a reliable,
sustainable supply of electricity for Ontario. Its key areas of focus
are planning the power system for the long term, leading and
coordinating conservation initiatives across the province, and ensuring
development of needed generation resources. For more information about
the OPA, visit www.powerauthority.on.ca.
For further information:
Residential Conservation Program Manager
Veridian Connections Inc.
905-427-9870, extension 2229