In a strong show of support, members of the business community, as well
as political leaders recognize the importance of prostate cancer
awareness in their community
HALIFAX, April 28 /CNW/ - Today, Steve Jones, President and CEO,
Prostate Cancer Canada, welcomed a sold out crowd of over 375 business
professionals and political leaders to the Halifax Wake Up Call
In a major show of political solidarity for Prostate Cancer Canada,
Premier Darrell Dexter, Liberal leader Stephen McNeil and Progressive
Conservative leader Jamie Baillie joined prostate cancer survivors at
the Wake Up Call Breakfast, hosted at the World Trade & Convention
Leaders of the parties sat with prostate cancer survivors and were
joined at the Breakfast by more than 15 members of their caucuses,
along with federal and municipal representatives, the biggest show of
political support across the country.
"To have this level support from representatives of all three political
parties speaks volumes to the leadership and dedication it takes to
fight prostate cancer," said Steve Jones, President & CEO, Prostate
Keynote speaker Frank Sobey, Chairman of Crombie REIT and Dalhousie
Medical Research Foundation., prostate cancer survivor and member of
the Pictou County NS support group, gave a very personal account of his
prostate cancer journey and illustrated his commitment to increasing
awareness of the disease.
In addition, Jack Brill, prostate cancer survivor, well known local
advocate and support group organizer, was recognized for the Local Hero
Award. "Prostate Cancer Canada is proud to celebrate Jack Brill for
his courage, inspiration and dedication to winning the war against a
disease that impacts one in six men in their lifetime," Mr. Jones said.
"Through his personal commitment and dogged determination he has put
prostate cancer on the agenda in Atlantic Canada."
Upon acceptance of his award, Mr. Brill emphasized the need for men to
"get checked early" for the disease. "Being a survivor I have closely
watched the various treatments for prostate cancer. The most important
thing I would like men to know - especially men I their thirties and
forties - is that the treatment of active surveillance is an option I
recommend they look at with their doctor."
With over 375 people in attendance, Prostate Cancer Canada confirmed
this morning that the Halifax breakfast was the largest of the entire
Breakfast series hosted across Canada. Similar breakfasts were held in
April in Vancouver, Edmonton, Calgary and Vancouver.
This afternoon, all 52 Nova Scotia MLA's will be wearing Prostate Cancer
Canada's signature tie and scarves in the legislative assembly.
"This is our time to take prostate cancer to the forefront of attention
and bring together support groups with business leaders, government and
Canada's great research community to make a significant impact," Mr.
In March, PCC opened its first regional office in Halifax and announced
a series of initiatives to strengthen the fight against prostate cancer
throughout Atlantic Canada.
The Halifax office brings together 15 regional prostate cancer support
groups under the Prostate Cancer Canada national network. In total, 58
groups across Canada have united under the PCC umbrella.
As well, the Halifax office will host Prostate Cancer Canada's National
Leaders Conference from October 12 to 15.
About Prostate Cancer Canada
Prostate Cancer Canada is the only national foundation dedicated to the
elimination of this disease through research, education and awareness.
Prostate Cancer Canada raises funds for the development of programs
related to awareness, public education, advocacy, support of the
afflicted and research into the prevention, detection, treatment and
cure of prostate cancer. For more information and to learn about
testing and treatment, visit prostatecancer.ca
SOURCE Prostate Cancer Canada
For further information:
Rebecca von Goetz
Executive Vice-President, Marketing & Communications
Prostate Cancer Canada
(416) 441 2131 X 258
Director Atlantic Region
Prostate Cancer Canada