PROCTER & GAMBLE ANNOUNCES VOLUNTARY RECALL OF TEN CLAIROL NATURAL INSTINCTS SHADES

TORONTO, April 8 /CNW/ - The Procter & Gamble Company (NYSE: PG) today announced it is conducting a voluntary recall of ten shades of Clairol Natural Instincts in the United States, Canada and Puerto Rico.  The company said it is taking the step due to a mismatched ColorFresh!™ Revitalizer sachet in the kits that may create an unwanted colour result.  The ColorFresh!™ Revitalizer gives consumers a boost of colour two weeks after the initial colouring. The primary hair colourant is not affected.  All of the products contained in the kit remain safe to use.

The following shades are affected:

SHADE DESCRIPTION - MARKET WITHDRAWAL
Natural Instincts Shade 16 Light Auburn  (Spiced Tea)
Natural Instincts Shade 35 Brown Black  (Ebony Mocha)
Natural Instincts Crème Shade 03G Light Golden Blonde (Honey Crème)
Natural Instincts Crème Shade 7.5 Dark Blonde (Maple Crème)
Natural Instincts Crème Shade 21G Medium Golden Brown (Caramel Crème)
Natural Instincts Crème Shade 23R Medium Auburn (Raspberry Crème)
Natural Instincts Crème Shade 30R Dark Auburn (Cherry Crème)
Natural Instincts Crème Shade 31 Darkest Brown (Coffee Crème)
Natural Instincts Vibrant Shade 9  Light Blonde  (Blonde Vibrance)
Natural Instincts Vibrant Shade 10 Extra Light Blonde (Sun-Kissed Blonde)

P&G is removing the products in question from store shelves and has informed regulatory authorities in the affected countries.  Consumers with one of the impacted sachets can still use everything else in the kit, including the main colourant and colour conditioning treatment, but should discard the ColorFresh!™ Revitalizer sachet.

People who have purchased the affected shades should call Clairol for a replacement coupon or refund at the following number:

866-493-0512 (Hours of operation:  Monday-Friday, 9AM-6PM US ET)

People who have used the ColorFresh!™ Revitalizer and need colour assistance can call Clairol at the following number:

800-CLAIROL (252-4765) (Hours of operation:  Monday-Friday, 9AM-6PM US ET, Saturday, (9AM-4PM US ET)

Additional information is available at www.clairol.ca/alert

All other Natural Instincts products have the correct ColorFresh!™ Revitalizer sachet and will deliver the intended colour result.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter

For further information:

Media Contact:
Manon Lapierre, 514.232.8545
lapierre.m@pg.com

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