-- New app brings recipes, photos, and more to PlayBook users
BRAMPTON, ON, April 21 /CNW/ - Loblaw Companies Limited (Loblaw)
announced today its President's Choice Recipe Box app is now available for the BlackBerry® PlayBook™. This app
brings hundreds of mouthwatering recipes, created by the President's Choice® brand chefs, to your fingertips - complete with photos, easy-to-follow
instructions and more.
"The President's Choice Recipe Box app brings our extensive collection of recipes to an easy-to-use, highly
interactive format specifically designed for the BlackBerry PlayBook,"
explains Allan Lindsay, vice-president marketing, Loblaw Companies
Limited. "The app can help busy families create inspired and tasty
meals with ingredients that can be found at local Loblaw banner¹
Whether it's for fun family fare, special occasions or holidays, the President's Choice Recipe Box app is a convenient tool to help you search for your
favourite recipes and discover new ones. Each recipe has been created
and tested by the President's Choice brand chefs to be easy, simple to prepare and delicious. Favourite President's Choice recipes can be saved and notes can be added, making the recipes more
Built by Intelliware Development, the President's Choice Recipe Box app for the BlackBerry PlayBook tablet provides a great
interactive mobile tool from the President's Choice brand that will inspire any cook.
Loblaw is a leader in bringing innovative products to their customers.
It has been exciting to work with them to become a first-to-market
player in the BlackBerry® PlayBook™ space," says Dave Scapillati, VP
Mobile Solutions, Intelliware. "We anticipate that the President's Choice Recipe Box app will be a huge success in the BlackBerry App World™
because it enables an extensive library of superb recipes to be
available at your fingertips in an easy to use format, no matter where
"We're excited by the enthusiasm of companies like Loblaw who are
recognizing the potential of the BlackBerry PlayBook tablet to better
serve and engage with their own customers. The ultra portable
BlackBerry PlayBook offers ample power to support a broad range of
business and consumer needs and the President's Choice Recipe Box app is a great example of how customers will use the tablet
to enhance day-to-day activities in their personal lives," said Tyler
Lessard, VP Global Alliances & Developer Relations, Research In Motion.
The President's Choice Recipe Box app is available for free on BlackBerry App World™.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited is
Canada's largest food distributor and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 136,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® point's loyalty program.
About Intelliware Development Inc.
Intelliware is a custom software, product development and mobile solutions company
headquartered in Toronto, Canada. Intelliware is a leading practitioner
of Agile software development practices which ensure the delivery of
timely, high quality solutions for clients. Intelliware is engaged as a
technical and business solutions partner by a wide range of national
and global organizations in sectors that span Financial Services,
e-Health, Retail, ICT, Manufacturing and Government. The Intelliware Mobile Solutions Practice specializes in delivering complex, end-to-end mobile solutions
Note to Editors:
¹President's Choice products are available at Loblaws®, Loblaw Great Food™, Zehrs®, Zehrs Great Food™, Fortinos®, Loblaw Superstore™, Real Canadian Superstore®, Atlantic Superstore®, SaveEasy®, Freshmart®, Maxi®, Maxi & Cie®, No Frills®, Provigo®, Extra Foods®, valumart®, Your Independent Grocer® and more. Product pricing and availability may vary by banner and
region. For more information, visit pc.ca.
Intelliware is a trademark of Intelliware Development Inc.
The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.
RIM assumes no obligations or liability and makes no representation,
warranty, endorsement or guarantee in relation to any aspect of any
third party products or services.
SOURCE Loblaw Companies Limited
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