BRAMPTON, ON, May 12 /CNW/ - Just in time for planting season, the 2011 President's Choice® Lawn & Garden Insider's Report® is in stores tomorrow! Available from mid-May until the end of August,
Loblaw banner stores' Garden Centres across the country offer all of
your go-to garden favourites, plus an exciting range of new MUST TRY!
North American and Canadian exclusives like the trendy variegated
pink-petaled President's Choice® Dahlia Dahlinova Hypnotica® Cherish Pink and exquisitely coloured NEW PC® Super Gigantico™ Red Fox Dragone™ Sunset Begonia.
"Whether you're a novice or a seasoned pro, our garden experts are
always looking for new and innovative ways to get our customers excited
about gardening" says Peter Cantley, vice-president, floral and garden,
Loblaw Companies Limited. "This year, we've dug up the hottest trends
and brought unbelievable new and exclusive products to our Garden
Centres. They're sure to bring excitement and colourful flare to
100% Canadian Grown
Each year, Loblaw partners with more than twenty-five Canadian growers
for its Garden Centres and has worked with some for over two
generations. "Loblaw values the expertise of our growers and when our
garden experts travel the world for emerging trends, some of our
Canadian growers travel with us," says Peter Cantley, vice-president,
floral and garden Loblaw Companies Limited. "In many cases, these
growers act as advisors to Loblaw regarding selection of products that
will suit both the Canadian climate and customer preferences."
Freeman Herbs, an Ontario-based grower has been partners with Loblaw for
more than 25 years, supplying herbs to Loblaw for the past seven, and
works closely with the Company to grow and supply the ideal complement
of plants and herbs. In this year's Insider's Report®, look for the PC® Simply Salad Bowl.
"Freeman Herbs is a company built on the core values of quality, service
and commitment to the agricultural industry which makes us an ideal fit
with an industry leader like Loblaw," says Andrew Hendricks Jr.,
partner, Freeman Herbs. "Loblaw's commitment to Canadian grown garden
products helps support the sustainability of this industry."
North American exclusive!
Be one of the lucky few on the continent to enjoy this dazzling new PC® Super Gigantico™ Red Fox Dragone™ Sunset Begonia. When this beauty was
revealed for the first time, Peter Cantley and his team took one look
and had to have it! Having a North American exclusive makes it even
more spectacular. With big dreamy blooms and the hues of creamy yellow
and pink, it glows like a romantic sunset.
Last year, horticulturists grew the world's first-ever black petunia and
Loblaw garden experts were captivated by its beauty. This year,
they're excited to introduce the Farmer's Market™ Black Velvet Petunia. Gardeners have been waiting for black blooms
forever because the colour combinations are endless. Lush and velvety,
this is a vigorous plant that will add instant drama to your garden.
And of course, black goes with everything!
Pump up the patio
In Florida, Loblaw garden experts discovered tropical plants pruned into
designer shapes they've never seen before like the exotic 2-Ball
Hibiscus that blooms with tropical colour all season. Also part of
the tropical mix is the Ixora Maui Bush, a lush evergreen with deep red
or yellow tropical flowers and the exotic Hawaiian-style Columnar
Hibiscus that is meticulously groomed to grow tall and narrow. All
exclusive to Loblaw in Canada, these beauties can't be grown in Canada
due to their tropical nature - however they've been acclimatized here
in Canada. Perfect for condo or apartment dwellers, they will add life
and colour to balconies without taking up a lot of space. When the cold
weather comes, these plants can transition indoors to brighten a room
all year long.
Garden Fresh Salad - literally!
Home growing is all the rage right now and the NEW PC® Simply Salad Bowl will surely be a hit. Great for decks, balconies and
porches, just snip the greens to create fresh salads. They'll grow
back again and again. Choose from three mixes: Global Gourmet,
Alfresco Mix and City Garden.
PC already offers great tomato and pepper plants but now they can be
grown more conveniently by adding a vegetable cage. PC® Patio Planters with Cage make gardening easy and ensure vegetables grow upwards. The
cage is attached to the pot so it won't fall out and acts as a handle
for easy transport. That's good thinking and good value.
Exclusive in Canada, the NEW PC® Solar Illuminated Planters are sleek and stylish and trendy in Europe
right now. Use them to bring instant ambience to your garden, to
illuminate walkways for nighttime visibility or to hold and chill
beverages! Best of all, they're solar powered so it needs no other
power source and they turn on automatically at dusk. Loblaw Garden
Centres also carry a beautiful range of planters to suit any space or
taste; choose from traditional, classic or contemporary silhouettes, in
a variety of looks, from sandstone, to wood and more.
Loblaw is about more than just making backyards beautiful - it wants to
make the whole planet more beautiful! In 2008, as part of its
commitment to Corporate Social Responsibility, Loblaw launched Canada's
first and only national recycling program for gardeners. Exclusive to
Loblaw banner stores, gardeners across the country can drop off their
used plastic pots and flats which are not accepted by the Blue Box
program. These plastic products are recycled to create new pots for
next season. The program has already recycled more than two million
pounds of plastics, and every pot counts! To learn more, visit
Canadian gardeners can find expert assistance at Loblaw Garden Centres
and helpful tips from the Loblaw master gardener on Facebook, just
search for President's Choice. For an online version of the President's Choice® Lawn & Garden Insider's Report® go to www.pc.ca.
President's Choice® products are available at Loblaws®, Zehrs Markets®, Zehrs Great Food™, Fortinos®, Real Canadian Superstore®, Freshmart®, nofrills® and more. Product pricing and availability may vary by banner and
region. For more information, visit pc.ca.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 136,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian customers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to customers President's Choice Financial® services and offers the PC® points loyalty program.
Product samples, regional versions of the President's Choice® Lawn & Garden Insider's Report® and high-resolution images are available.
SOURCE Loblaw Companies Limited
For further information:
or to arrange an interview with Peter Cantley, please contact: