Premier Lifestyle Real Estate Brand Expands into Western Canada

Better Homes and Gardens Real Estate Canada launches 11 offices in Alberta & Saskatchewan

MOOSE JAW, SK, Jan. 18, 2012 /CNW/ - Today, Better Homes and Gardens Real Estate Canada (BHGREC), Canada's premier real estate brokerage, announced its continued expansion into Canada with the launch of 11 offices spread throughout Alberta and Saskatchewan. The brokerage added seven Alberta-based and four Saskatchewan-based Signature Service Real Estate offices to the brand, representing BHGREC's commitment to provide more Canadians with a full service offering when buying and selling their home.

"The opportunity for growth in Western Canada is tremendous. Local economies are robust and the Western Canadian market is ready for a real estate brand that understands the importance of lifestyle and that it's unique for everyone," Rob Vanden Broek, president, Better Homes and Gardens Real Estate Canada. "We're delighted to add Signature Service Real Estate to our expanding presence in Canada, and building on the success of our collective networks to service communities in Saskatchewan and Alberta."

The four offices of Signature Service Real Estate in Saskatchewan include Moose Jaw, Weyburn, Swift Current, and North Battleford and the seven offices in Alberta include Coaldale, Taber, Hanna, Medicine Hat, Wainwright, Lloydminster and Bow Island (hometown of Vanden Broek). All offices will now be under the banner of Better Homes and Gardens Real Estate Signature Service.

"The Western Canadian real estate landscape has so much potential in its diversity," said Nelson Goulart, vice president of network services, Better Homes and Gardens Real Estate Canada. "We are capitalizing on the strong network of urban and rural markets which Signature Service Real Estate has created. We are excited to service Canadians with a more robust offering in these Alberta and Saskatchewan markets under the Better Homes and Gardens Real Estate brand."

BHGREC employs online and social media tools to enhance the customer experience and further involve customers in the purchase or selling of their home. The BHGRE network is growing aggressively since its recent launch in Canada last October in Ontario.

"The sky's the limit here in Canada and we're thrilled that the Better Homes and Gardens Real Estate brand is already thriving since its launch in Canada last October," said Sherry Chris, president and global CEO of Better Homes and Gardens Real Estate LLC. "Canada's real estate market provides fertile ground for our brand to continue making its mark, especially in Western Canada. The continued expansion of the brand further exemplifies BHGRE's number one focus - our customers."

A similar event was held in Medicine Hat, AB yesterday to announce BHGRE's Western Canada expansion to the province.

For more information on Better Homes and Gardens Real Estate Canada and franchising opportunities please visit: www.BHGCanada.ca

About Better Homes and Gardens Real Estate Canada

Better Homes and Gardens Real Estate Canada is a lifestyle real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate Canada embodies the future of the real estate industry while remaining grounded in the tradition of home. My Lifestyle Brand Inc. is a master franchisor of the Better Homes and Gardens Real Estate brand. The growing Better Homes and Gardens Real Estate Canada network consists of its first franchisee, Better Homes and Gardens Real Estate Signature Service, comprised of two offices and 90 agents in the Greater Toronto Area. For more information, please visit www.BHGCanada.ca.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and Realogy Corporation and used with permission. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated.

SOURCE Better Homes and Gardens Real Estate Canada

For further information:

Media Contact:
Melissa Prince
Veritas Communications
(416) 482-2669 (office)
(416) 704-8733 (mobile)
prince@veritascanada.com

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Better Homes and Gardens Real Estate Canada

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