Porter brews up Starbucks(R) as part of premium experience

TORONTO, April 28 /CNW/ - Porter Aviation Holdings Inc. is upgrading its premium passenger experience to include Starbucks® Pike Place TM Roast coffee.  Porter Airlines is the first airline in the world to offer this exclusive brew in-flight to passengers. It is also available in passenger lounges at Billy Bishop Toronto City Airport and the Ottawa International Airport.

"We're excited about this new partnership. Both Porter and Starbucks® are strong, well-loved brands where superior product, service and customer experience are top-of-mind every day. We are proud to serve Starbucks® coffee in our lounge and in-flight as a way to provide our customers with a refined traveling experience," said Robert Deluce, President and CEO of Porter.

Porter staff will be trained by Starbucks® partners (employees)to ensure the coffee experience at the airport and on flights is consistent with Starbucks® store experience.

"We are delighted to extend our relationship with Porter and enhance the passenger experience by introducing Pike Place TM Roast and Tazo® tea to Porter's in-flight and lounge offerings," said Colin Moore, president of Starbucks Canada. "We continually look for new opportunities to reach more customers in more places and this collaboration allows us to do just that, delivering the Starbucks Experience to the thousands of customers that fly Porter each and every day."

The agreement also includes Tazo Teas and Starbucks® branding in passenger lounges.

About Porter Airlines  

Porter Airlines is Canada's third-largest scheduled carrier, based at Billy Bishop Toronto City Airport.  Porter is an Official 4 Star Airline® in the World Airline Star Rating® by Skytrax, committed to offering speed, convenience and service as part of a premium travel experience. A refined journey begins on the ground with comfortable airport lounges and service-oriented team members.  The experience continues seamlessly in the air with spacious interiors and well-appointed crew.  Passengers enjoy complimentary services, including free in-flight wine, beer and premium snacks, all aboard modern aircraft.

The airline currently offers flights to Toronto, Ottawa, Montreal, Quebec City, Moncton, Halifax, St. John's, Thunder Bay, Sault Ste. Marie, Sudbury, Windsor, New York (Newark), Chicago (Midway), Boston (Logan), and has seasonal service to Mt. Tremblant, Que. and Myrtle Beach, S.C. 

Join VIPorter frequent flyer program to earn a free flight after as few as five one-way trips. Visit www.flyporter.com or call (888) 619-8622 for more information.

SOURCE Porter Airlines Inc.

For further information:

Media contact:

Kristen Shamess
Porter Airlines
416-619-8529


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