Study shows Canadians who learned an instrument as a child reported
higher levels of education; more than 2/3 believe it's just as
important as sports or learning a second language.
TORONTO, April 6 /CNW/ - If you learned to play a musical instrument as
a child you are more likely to go further in school, according to a new
XM Canada / Leger Marketing survey. In fact, seven out of 10 Canadians
who learned a musical instrument as a child said it has had a positive
effect on their lives and half agreed that learning an instrument
helped them do better in school. Interestingly, 66 per cent of
Canadians say learning an instrument is as important as learning a
The positive impact wasn't just academics. Reported lifelong benefits of
learning this skill which can be carried throughout a person's career
included: increased mental focus (46%), heightened creativity (45%),
building confidence (32%) and ability to self-teach (32%). The positive
relationship between education and music struck a chord when the poll
results showed that those who learned to play an instrument were more
likely to be college or university educated versus those who didn't
(69% vs. 59% respectively)
"Learning to play an instrument is a huge part of many Canadians' lives
and has significant impact years later," said Janet Gillespie,
Marketing Vice-President, XM Canada. "Ensuring that Canadian children
have access to music education is critical for keeping Canadian music
alive and growing people not only culturally but personally. It's a
prime reason that XM Canada proudly supports initiatives to develop
musical talent through organizations such as S'Cool Life Fund and MusiCounts."
In November 2010, XM Canada collaborated with S'Cool Life Fund to launch
a new called the XM Instrument Fund. This program will dedicate $100,000 to support the efforts of
elementary schools across the country to refresh existing music
programs and develop exciting new programming for students. The program
is another example of XM Canada's commitment to support rising Canadian
talent and encourage the artistic growth of the next generation of
great performers and musicians. Recipient schools selected to receive
the grant are expected to be announced by June 2011.
The first note
Canadians understand the importance of an education in music and almost
unanimously believe that every child should be afforded the opportunity
to learn an instrument (94%). Those who did learn to play instruments
customarily begin at the elementary school age (61%) and more than
three quarters of Canadians who learned to play an instrument cited
parents (49%) and teachers (35%) as their top motivators. Additionally,
77% of Canadians agree that learning a musical instrument is just as
important as playing sports.
Regret? You bet. The study also revealed that 72% of those who did not
learn an instrument as a child regret it and more than half (62%) of
Canadians who did learn an instrument regret giving it up and wish they
could still play it today.
Additional Fast Facts
Across the country
Sixty-six percent of Canadians surveyed learned to play an instrument as
Residents of Quebec (73%) and Alberta (71%) were the most likely to
indicate that they learned to play an instrument.
Albertans are more likely than most to state that learning an instrument
is as important as learning a second language (80%)
Interestingly, the flute was immensely popular in Quebec, where 45% say
that they learned to play this instrument as a child.
Music talent - it's personal
Top three instruments Canadians learned as children? Piano (31%), Flute
(18%), Guitar (15%)
Parents and teachers were the most common motivators for children
learning to play an instrument but some said celebrities were their
inspiration [Men (9%) vs. Women 4%)]
One third of Canadians said playing music was one of their favourite
One in six respondents still play their instrument at least once a week.
Most Canadians admire accomplished musicians, and one third would give
up their current jobs for a music career.
For morn information about MusiCounts please visit: www.musicounts.ca
For more information about S'Cool Life Fund please visit: www.scoollifefund.ca
About the Survey
The survey was completed on-line from March 7, 2011 to March 10, 2011
using Leger Marketing's online panel, LegerWeb, with a sample of 1549
Canadians. A probability sample of the same size would yield a margin
of error of 2.49%. Leger Marketing's online panel has approximately
360,000 members nationally - with between 10,000 and 20,000 new members
added each month, and has a retention rate of 90 percent. Panel members
are randomly selected to receive email invitations to the individual
surveys. We ensure the protection of privacy via the usage of unique
URLs and respondent IDs in combination with survey IDs.
About Canadian Satellite Radio Holdings, Inc.
Canadian Satellite Radio Holdings Inc. (TSX: XSR) operates as XM Canada
and is Canada's premium digital audio entertainment and information
company with the best signal coverage across the country. With 130
digital channels of choice, XM Canada offers Canadian listeners the
most unique and original Canadian and international programming,
including commercial-free music channels, exclusive live concerts and
sports coverage, and the best in talk, comedy, children's and
XM Canada is the satellite entertainment leader in the Canadian
automotive market with long-term factory installation agreements with
manufacturers that own close to 50 per cent share of the domestic
vehicle market. XM's industry-leading products are available at shop.xmradio.ca, and at retailers nationwide.
XM programming is available by subscribing directly through XM Canada
and is also available as streams of commercial-free XM music channels
on TELUS Music Radio and Rogers Wireless Radio on Demand. XM Canada is
the exclusive music channel provider on Air Canada's flights.
To find out more about Canadian Satellite Radio Holdings Inc. (TSX:
XSR), visit: www.xmradio.ca/about/.
Note to editors: Provincial/regional data available.
SOURCE XM Canada
For further information:
Jill Yetman | Environics Communications, Inc. | 416-969-2722 | firstname.lastname@example.org