TORONTO, April 4 /CNW/ - This April, members of the Toronto Police
Service have the option to add something new to their uniform, a
Canadian Cancer Society Daffodil Pin. The Society has introduced the pin in support of its annual Daffodil Month fundraising campaign.
Across Canada, the Daffodil Pins will be available for a donation to members of the public throughout
April and for more information on local sales locations visit fightback.ca.
Money raised during Daffodil Month helps the Canadian Cancer Society fight back against cancer by funding
research and improving the lives of Canadians living with cancer.
Deputy Chief Mike Federico has been a long-time supporter of the cancer
cause. "Cancer touches far too many lives, including members of Toronto
Police Service, our families and friends. It is for this reason that we
continue to partner with the Canadian Cancer Society supporting
fundraising events such as Cops For Cancer and now Daffodil Month!"
"Our Daffodil Pin is a new and highly visible way for people to show cancer patients and
their families that they are not alone in their fight," says Guy
Laporte, who leads the Society's Toronto fundraising team. "I wear my Daffodil Pin in support of my mother who is a colon cancer survivor. We are very
grateful to the Toronto Police Service for their continued support in
the fight against cancer. We hope that their decision to wear the Daffodil Pins will inspire other organizations, companies and individuals to make a
donation and wear the pins."
On a related note, the Toronto Police Service will hold a launch event
on April 5 at Yorkdale Mall to rally officers for the upcoming Cops For Cancer campaign. Entering its 15th year in Toronto, Cops For Cancer is a fun-filled community based fundraising event where members of the
Toronto Police Service and community members have their heads shaved
for donations from friends, family, and the general public to support
the fight against cancer. Since it's inception in 1999, the Cops For Cancer program in Toronto has raised nearly $600,000, and more than $40 million
Cops For Cancer/Daffodil Month Photo Opportunities
WHEN: Tuesday, April 5, 2011, 11:30 am to 12 noon
WHERE: Yorkdale Shopping Centre, South entrance by Sears
Deputy Chief Mike Federico, Toronto Police Service
Sergeant Tricia Johnson, cancer survivor
Sean Shapiro, Cops for Cancer committee member and TPS Courts Officer
Guy Laporte, Director of Toronto Revenue Development, Canadian Cancer
Photo opportunity: cancer survivor Sergeant Tricia Johnson will pin Deputy Chief Mike
About the Canadian Cancer Society
The Canadian Cancer Society is a national community-based organization
of volunteers whose mission is the eradication of cancer and the
enhancement of the quality of life of people living with cancer. When
you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.
/NOTE TO PHOTO EDITORS: Photos accompanying this release are also
available at http://photos.newswire.ca. Images are free to accredited members of the media/
SOURCE Canadian Cancer Society (Ontario Division)
For further information:
or to book a photo or interview opportunity, please contact: