Smart bracelet shows the benefit of an active life - It's everyday
choices, only smarter
MONTREAL, Oct. 17, 2013 /CNW Telbec/ - Polar Electro Canada today announced a new activity monitor, Polar Loop. The smart bracelet is a stylish device that tracks daily activity and
exercise levels. Created for people wanting to improve their overall
fitness and achieve a balanced, healthy lifestyle, Polar Loop is
designed for wear around the clock, even while sleeping. The waterproof
device makes it ideal for swimming. Polar Loop, together with a free
online service and app, uses collected information to suggest how to
make small changes in one's daily lifestyle in order to improve health
"The inspiration for the development of the Loop product comes from our
desire to help improve an individual's overall health," said Marco
Suvilaakso, Group Product Director at Polar. "The Loop is the result of
our unique physiological expertise developed over 30 years of combining
science and technology. It is a simple, easy-to-use tool that helps
everyday people live a healthy lifestyle and reach their goals," added
Rethink your day
To encourage an active lifestyle among Canadians, Polar Canada is
launching a national consumer contest whereby contestants could win a
free Polar Loop.
"Polar Loop comes with all the smart insights you'd expect from Polar
and underlines the importance of every movement you make in your
everyday life," said John Stanton, Founder of The Running Room. "We
are thrilled to offer the Polar Loop to our customers and partner with
Polar Canada on #Rethinkyourday program to help them attain their
fitness goals. As the only product to combine activity monitoring with
heart rate, by adding an optional heart rate sensor, it is a stylish
option for anyone who wants to improve their overall health and
fitness," continued Stanton.
Polar Loop is the ONLY activity tracker that:
Accurately tracks five different levels of activity, so that it can
distinguish between, gentle walking and running.
Provides guidance about how to complete individual day's activity
target. For instance, whether to run for 30 minutes, walk for 60
minutes, or spend a few hours cleaning or cooking to reach your goal.
This information updates during the day.
Alerts users, through a friendly message on their phone, when they have
been sitting down for too long.
Intelligently measures activity, taking account an individual's gender
and age. Only Polar Loop accurately tracks this physical activity and
compares it with globally recognised physical activity guidelines from
the World Health Organization.
Provides daily, weekly and monthly views of activity levels at the
different levels of intensity in the free online service and app. These
updates include useful guidance on how to become healthier, look and
feel better, sharpen mental alertness and reduce long-term risks of
lifestyle diseases such as heart disease and cancer.
"We are excited to offer such a sophisticated tool that will motivate
consumers to be more active by illustrating the impact of small changes
in everyday life," said Danielle Lapierre, General Manager for Polar
Canada. "The national strength and reach of our retail partners will
help ensure that the Loop is available to Canadians across the
country," added Lapierre.
The Polar Active Life
Polar Loop is just one part of a larger Smart Coaching system designed to guide and motivate consumers towards a more active
lifestyle. An app for iPhone will be available for free when Polar Loop
launches. An Android version of the app is expected to be available in
the coming months.
A smart web service, Polar Flow, will also be available when Polar Loop launches. The Polar Flow
service provides daily, weekly and monthly summaries of your activity.
Polar Flow also provides smart guidance on how you can improve your
long-term health levels by making small changes in daily activity. Both
the app and web service also show long periods of inactivity, to help
users avoid long periods spent sitting.
Polar Flow also allows you to get social with Polar Loop. You can
increase your motivation by easily sharing your activity success with
other users of Polar Flow or on Facebook.
To further intensify workouts, consumers can connect Polar Loop with Polar's H6 and H7 Bluetooth Smart heart rate sensors.
Pricing and Availability
Polar Loop will be available in Canada in November for a suggested
retail price of CAD$99.90. Available initially in a discreet black
colour, it features an elegant red LED display set into a rubberized
wristband with a stainless steel buckle. A pink version featuring white
LEDs will be released in 2014. The bracelet is easily modified for a
comfortable and personal fit. Polar Loop will be available from leading
sports and running retailers, including Sport Chek, Sports Expert and The Running Room. It will also be available through Polar directly at www.shoppolar.ca.
Founded in 1977, Polar Electro invented the first wireless heart rate
monitor. Since then the company has been leading the sports instruments
and heart rate monitoring category through its in-depth understanding
of human physiology, performance, and the environment. Polar works in
close cooperation with leading sports institutes and governing bodies,
and has, thus, become widely recognized as the pioneer and world's
leader of heart rate monitoring and fitness evaluation equipment.
Headquartered near Oulu in Finland, the company operates internationally
in more than 80 countries and its products are sold through over 35,000
Today, the award-winning Polar training computers are the number one
choice among consumers worldwide. To learn more about how the wide
range of Polar products and services can help you achieve your training
goals and make your fitness story a success, please visit www.polar.com.
Image with caption: "Polar Loop Activity Measurement System (CNW Group/Polar Electro Canada)". Image available at: http://photos.newswire.ca/images/download/20131017_C4611_PHOTO_EN_32150.jpg
Image with caption: "Polar Loop (CNW Group/Polar Electro Canada)". Image available at: http://photos.newswire.ca/images/download/20131017_C4611_PHOTO_EN_32151.jpg
SOURCE: Polar Electro Canada
For further information:
Green Hill Strategy for Polar Canada